John Calipari likes to say that Kentucky “moves the needle” in college basketball, and today, we have a prime example. Three of the four most-watched games in college basketball this season have been Kentucky games. The Cats’ win over North Carolina remains the highest-rated game this season, with 3.62 million viewers, followed by last Saturday’s game vs. Kansas (3.35 million), Wisconsin vs. Purdue (??, 2.97 million), and Kentucky vs. Louisville (2.72 million). Kentucky’s game vs. Michigan State in the Champions Classic comes in at number eight.
Here’s the top ten from SportsMediaWatch.com:
It would have been better if all four of those games had been wins, of course, but numbers don’t lie; even in a season in which most thought all eyes would be on Duke, Kentucky is college basketball.