Tuesday was the unofficial start to the college basketball season for most of the country and judging by the numbers, a LOT of people tuned in to see the Cats take down the Blue Devils. According to ESPN, Kentucky’s win over Duke averaged 3.12 million viewers, making it the second most watched Champions Classic game ever, behind the 2014 Michigan State-Duke contest.
As cord cutting becomes more and more popular, plenty of people watched online too. The game was WatchESPN’s most-watched college basketball game ever, attracting an additional 78,000 average minute impressions to the TV audience, 268,000 total unique viewers and 10,300,000 live minutes viewed — up 39 percent, 22 percent and 12 percent, respectively compared to the previous high (UNC-Duke on Feb. 18, 2015).
Neat. FYI, sharing these numbers was really just an excuse to watch the highlights again: