Earlier this week, the NCAA released a statement that they are now having a discussion about the allowing of student-athletes to profit off their own likeness.
Here is Nick Roush’s article on what was released.
The one big thing this can also mean is the revival of the college football and basketball video game titles. Here is what Drew had to say about that.
One reason for the discontinuing was the court case on the basketball side of the deal. Ed O’Bannon v. NCAA is a court case that was settled in the Ninth Circuit Court of Appeals in which former UCLA and 1995 NCAA Champion power forward Ed O’Bannon pursued a court case with the NCAA over the college basketball video game. O’Bannon’s likeness appeared in the game under the UCLA Legends squad. Not only was he trying to fight for himself but for the thousands of student-athletes who were currently in school and having their likeness being used for NCAA profits. This in itself goes against Sherman Antitrust Laws and the NCAA’s own definition of “amateurism.”
A revival to the video game industry in the NCAA aspect is something to look forward to. Imagine picking up a copy of NCAA Football 2020 this summer and being able to play as the Kentucky Football team. Taking shots down the field with Terry Wilson as he throws that perfect pass to Lynn Bowden Jr. for the Touchdown, and like in the past Spring Game, kicking 50-plus yard field goals with Chance Poore.
Although you can download updated rosters created by users in the NCAA Football 2014 title, the graphics update alone will make this a best selling game of the year in the sports gaming world.
What has me thinking is that this can mean big deals with shoe companies and the NCAA student-athletes. When reading all of this, players may have the opportunity to seek deals with brands such as Nike and Adidas while in college. Also, the possibility of NCAA college football and basketball stars having shoes named after them.
This is a step in the right direction for the NCAA as a response to all of the scandals that have opened up in recent years.
If this ever became a thing for the NCAA, there are two positives to this that can go a long way.
One way is allowing these players to see profit first hand in a controlled space. In 2012, an ESPN 30 for 30 showed us a real glimpse of what it is like for players coming straight out of college with no financial training and going bankrupt. It is titled Broke. While watching this casually on Netflix one night, it got me thinking of how this can be resolved. With the possibility of the NCAA allowing players to make money in college from big-named shoe deals, they can also be coached about what to do with that money.
That is what college is for right? Setting students up for success in the future? This can help prevent the number of athletes going bankrupt. When looking up some statistics about the number of athletes going bankrupt this is what I found. According to a CNBC article, sixty percent of NBA players within their first five years out of the league end up bankrupt and 78% of NFL players face financial loss within two years post-retirement. Can you imagine what these numbers would be if student-athletes found money in college but are required to take financial courses while in school to help them control their money?
Now, the viral postings on social media with players buying their family members cars and houses are great, but having money to bring families out of poverty and set future generations up for success is even better.
The second reason I see this being an alley to pursue the NCAA is what this means regarding the scandal that is actually happening underground. What is happening to colleges such as Louisville, Kansas, and Arizona is not illegal, it is being settled underground and away from the public that makes it worse. If the NCAA goes on ahead with shoe companies contacting student-athletes with contracts, this can be handled in a way where no one is going to prison and does not look bad for the NCAA. A win in both columns.
The notions the NCAA is hinting at this week is a step in the right direction in sports in 2019. However, this does not seem like a short-term discussion by any means, but allowing the student-athletes to seek money off their own likeness is the way to go for everyone to be happy.