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UK is the 26th most valuable football program


High-five!

The Texas Longhorns football program is the most valuable in the country, worth $761.7 million, according to a new study from The Wall-Street Journal.  The study that came up with each school’s figures evaluated revenues and expenses and made cash-flow adjustments, risk assessments and growth projections.  (Where my finance majors at?!)  Coming in at No. 26 is the University of Kentucky, worth a cool $202.7 million.

And wayyyyy down there at the bottom, just ahead of Washington State at No. 60, you’ll find the University of Louisville with an estimated value of $75.4 million — or 37.7 million Mad Dog 20/20s, to them.

WSJ.com | How much is your college football team worth?

Article written by Drew Franklin

I can recite every line from Forrest Gump, blindfolded. Follow me on Twitter: @DrewFranklinKSR

35 Comments for UK is the 26th most valuable football program



  1. CardTroll
    2:14 pm January 7, 2013 Permalink

    Cheaters! You probably paid them to say that. Wah wah wah. Mommy!!!



  2. bob
    2:20 pm January 7, 2013 Permalink

    Haha!! Texas Christian is worth more than that team that Does-Not-Exist…



  3. MonsterMash24
    2:21 pm January 7, 2013 Permalink

    Of course Cards fans will LOVE this;) haha haters



  4. theSkinny81
    2:22 pm January 7, 2013 Permalink

    That’s worth hanging a banner for to Louisville fans.



  5. Drew
    2:24 pm January 7, 2013 Permalink

    It is true!!! Little brothers are jealous!!! Think it’s funny that UL fans come on this site. You know how many times i have been on a Tards website??? Zero!!!! They probably don’t have one anyway!!! Lol



  6. Hahaha
    2:24 pm January 7, 2013 Permalink

    #26 and yet historical results of a ranking something 3 times that…



  7. josh
    2:26 pm January 7, 2013 Permalink

    that video never gets old. makes me laugh every time. reminds me of chris farley.



  8. ChicagoCat
    2:27 pm January 7, 2013 Permalink

    Really shows the power of UK’s fanbase and potential, rather than on-the-field results. This is why I think UK can be successful given the right coach and the right support. Hopefully the Stoops era is just that!



  9. rainman
    2:28 pm January 7, 2013 Permalink

    Let’s hang a banner!!

  10. I just hope falling-down-guy didn’t crush anyone. Can we get an AFV “No one was hurt in this video”?!



  11. UKBlue
    2:33 pm January 7, 2013 Permalink

    UL fans never got they take in more then they spend which made them the most profitable on a % bases, it never meant you made more revenue.



  12. oh no!
    2:36 pm January 7, 2013 Permalink

    Jorts waived



  13. BNClay
    2:49 pm January 7, 2013 Permalink

    SEC TV Contracts. I would bet that all the SEC teams are in the top 30.



  14. paducahfan
    2:49 pm January 7, 2013 Permalink

    Can we sell the program and use the money to renovate Rupp?



  15. Hummm..
    2:51 pm January 7, 2013 Permalink

    And so are the Chicago Cubs.



  16. UKFAN
    2:54 pm January 7, 2013 Permalink

    My favorite is the guy who watches and smiles as it all transpires…haha



  17. bob
    3:05 pm January 7, 2013 Permalink

    Yawn……According to the report, U of L basketball is currently valued at $36.1 million with an average profit of $23.2 million. The value of the program has grown by 39% over the past two years.



  18. makesnosense
    3:14 pm January 7, 2013 Permalink

    This is true. We have top 25 fan base & top 25 facilities as well. You know what we don’t have though, a top 25 program. This goes to show that UK should be good at least sometime. UK is an underachieving FB program.



  19. josh
    3:31 pm January 7, 2013 Permalink

    the guy on the left isnt even phased



  20. Syrin
    3:41 pm January 7, 2013 Permalink

    Hey numb nutz. I hate U of L as much as any here, but what in the hell are you all gloating over? THEY are currently the better program, and if you disagree, just go back and look at their bowl score against then ranked #3 Florida. We haven’t been competitive with Florida in years. They are producing NOW, and we are not. Now Stoops sure as HELL looks like he’ll turn things around, but we have to do it in the hardest conference in the country. We can double our talent pool and win no more games than this year, that’s how tough the SEC is. So until WE get some of the same results THEY are getting, we should be quiet because we look like idiots. Just like HOO when he comes here to brag about IU basketball when they haven’t actually achieved a damn thing in years.



  21. coach cal
    3:57 pm January 7, 2013 Permalink

    According to rivals updated class rankings for football, UK class is ranked 52 and UL is 56 not impressed



  22. CatsFanInKnoxville
    4:04 pm January 7, 2013 Permalink

    Hahahahah…even IU football is worth more than UofL. That’s sad.



  23. Almost
    4:42 pm January 7, 2013 Permalink

    Almost as lopsided as next seasons, preseason football rankings….



  24. bob
    4:52 pm January 7, 2013 Permalink

    #21 UL will end up at least 20 spots ahead of UK….wait and see.



  25. Larry
    6:48 pm January 7, 2013 Permalink

    Hey Drew,

    #20 surely is a Filthy Card Troll. Who gives a rats ass how many games the Filthy Cards win. Thank God for MAD DOG 20/20! I’ve disposed of a few bottles back when and if the store was out, Richard’s Wild Irish Rose or Port or Ripple. Even if I drank a quart of MAD DOG i still would hate those filthy Cards!!!!!!!!!!!!! When I get up in the morning I go to the closet and say to myelf, self! Do I wear Blue and White today? or do I wear White and Blue?



  26. Billy
    8:35 pm January 7, 2013 Permalink

    #20 your a complete idiot! LOSERVILLE’s football program doesnt hold a candle to UK’s! I would much rather be the worst team in the best conference than the best team in the worst conference! UK would have won the BigLEAST every year for the past 10 years. Big woop that they beat Florida, they would never have beat them if they played them in the part of the season that we do because they would be all beat up. LOSERVILLES football is a complete joke and this just proves it!



  27. WasteOfMoney
    7:03 am January 8, 2013 Permalink

    #26 32-14 SUGAR BOWL BCS TROPHY…..Let it BURN!!! 60 plus years of NOTHING in the $EC except a sore butt from being raped 8 times a year as the DOORMAT!
    2-10…and talking trash…ROTFFLMFAO!!!
    Unchain the hounds from the rusted Z-28 on blocks and put down the Meth Pipe!!



  28. DirtyBirds
    7:09 am January 8, 2013 Permalink

    Got TWO BCS Trophys in 7 years??? WE DO!!!!
    Yeah…we are ALL impressed with that 10-7 win over a 5-7 UT team ONCE in 27 years!!!
    You clowns will print anything on a Wal-Mart t-shirt we at UL use for butt wipes!!
    Beat Florida and we will talk…better do it QUICK. I don’t have 27 more years to wait!



  29. Bama Maama
    7:18 am January 8, 2013 Permalink

    When are the 1950 National Champions UK Football t-shirts going to get printed? What? 63 years ain’t enough time?? K-Mart needs the business.Every trailer in KY ought to have a dozen laying around.



  30. MyHomeHasNoWheels
    7:24 am January 8, 2013 Permalink

    #20 What you said. There is a reason no one ever does a TV show called “lifestyles of broke doublewide dwellers”



  31. REALITY
    7:29 am January 8, 2013 Permalink

    #18 Yep. IF UK has that high of a revenue base WHY do we still suck so bad at football? You would think with that kind of money we could beat WKU….RIGHT?



  32. SkepticalFan
    7:32 am January 8, 2013 Permalink

    Shouldn’t UK football be ranked no less than 26th EVERY year?????



  33. AirRaid
    7:33 am January 8, 2013 Permalink

    I smell bull chit. No one can possibly waste that kind of money every year except Frankfort.



  34. PhatGuyInVideo
    7:35 am January 8, 2013 Permalink

    “I am an fat idiot loser”



  35. 2-10
    7:53 am January 8, 2013 Permalink

    #26 WOW!!! Your dreams have come true!!! UK IS the worst team in the best conferance. Happy now?