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The new SEC vs. Big 12 bowl game: what it means for college football and for UK

It was announced Friday that the SEC and Big 12 have created a new bowl game which will feature the top team from each conference that is not participating in the proposed 4-team playoff. The game will begin in the 2014 season, on January 1st, 2015. So what does it all mean for college football and what impact, if any at all, will it have for UK?

The first thing that we can assume is that a 4-team playoff will almost certainly happen because the SEC and Big 12 are moving forward with the assumption that it will with the announcement of this game. The new unnamed bowl also means that major college football is moving closer to becoming the 4 super-conferences that John Calipari has proposed for major college athletics. The PAC 12 and the Big 10 already had the Rose Bowl, and now the SEC and Big 12 have their own major New Years Day bowl. The Orange Bowl will still exist for the ACC and Big East champions to participate in, but will be a clear step down from the Rose Bowl and the unnamed SEC-Big 12 bowl, which means that more teams from the ACC or Big East will attempt to find their way into the other 4 leagues.

Already rumored to be leaving the ACC is Florida State, and even Notre Dame may now be forced to join one of the 4 major football conferences. With the uncertainly surrounding the Fiesta Bowl and the Sugar Bowl, the profile of those bowls, and most importantly the revenue generated from them, will decrease dramatically. A site has yet to be determined for the SEC-Big 12 bowl and it’s possible that the site may rotate on a yearly basis between cities such as Atlanta, Dallas, and New Orleans. It’s doubtful; however, that the Sugar and Fiesta bowls would agree to rotate between themselves for one marque game. For Notre Dame to play in a major, BCS-caliber bowl game, they would likely have to be one of the top 4 teams in the country or they would be left out, unless they’d join the Big 12 or the Big 10.

Speaking of Notre Dame, they may still receive a cut in revenue from the 4-team playoff, but that will only be revenue produced from 3 games as opposed to the current 5 BCS bowl games. In 2010, Notre Dame made $1.3 million as a cut from the revenue produced from all 5 BCS contests. I’m not a math major, and clearly there is still a lot to be worked out in all of this, but Notre Dame could expect to make considerably less than they used to and currently make from the BCS. The Irish would probably make only about 3/5th’s of the revenue each year that they have made under the old system, and would have a much more difficult time to actually take part in a BCS playoff with only 4 teams involved.

The SEC-Big 12 bowl game, instead of sharing revenue between 6 BCS leagues, non-automatic qualifying leagues, Football Championship Subdivision leagues, Army, Navy, and Notre Dame, can now seemingly keep all the money to themselves and share between the member schools of only the two participating conferences, with an independent TV contract. Just about all of the specific details still have to be worked out, but it seems like on the surface that it will become an additional revenue source for UK and the rest of the SEC member schools.

Article written by John Wilmhoff

Former beer vendor, college mascot and ESPN editor. This spring, you can also find me blogging about the Reds on blogredmachine.com. Follow me on Twitter: @JohnWilmhoff

16 Comments for The new SEC vs. Big 12 bowl game: what it means for college football and for UK



  1. Catfan55
    4:26 pm May 20, 2012 Permalink

    And it affects ky how?



  2. East Kentucky Infidel
    4:31 pm May 20, 2012 Permalink

    Poor is not an excuse anymore. Commit some of that SEC revenue to a competitive football program and let’s kick some SEC hind end. GO CATS!



  3. Todd
    4:39 pm May 20, 2012 Permalink

    Looks like everybody getting a raise, more money for women basketball, !!!



  4. 3 fan
    4:40 pm May 20, 2012 Permalink

    The SEC is stupid to not grab Florida State.
    As to UK, they can (and will) suck and make more $$$



  5. 2020
    4:50 pm May 20, 2012 Permalink

    (1) “The SEC-Big 12 bowl game, instead of sharing revenue between 6 BCS leagues, non-automatic qualifying leagues, Football Championship Subdivision leagues, Army, Navy, and Notre Dame, can now seemingly keep all the money to themselves and share between the member schools of only the two participating conferences, with an independent TV contract.” = more $$ for UK, less $$ for Louisville



  6. Joe Walsh
    4:52 pm May 20, 2012 Permalink

    I like big tits…that’s right!



  7. danthecat
    4:56 pm May 20, 2012 Permalink

    #1….It dosen’t affect KENTUCKY at all..Why would it?..The university and administration prove more and more each day thay they could care less about having a competitive football program..They are just forturnate enough to be a charter member of the SEC and will get the big fat ck that the FOOTBALL TEAMS in the conference will bring us…Then that money can be spent on the minor programs and coaches and making sure that the basketball team has everything it needs…Now when it comes to money for the fb program..Well, that is all the state legislatures faut they we don’t have any….



  8. Computer Blue
    5:07 pm May 20, 2012 Permalink

    Unless it means 5-7 record teams will be eligible for the postseason, I don’t think it means much for UK.



  9. dave
    5:08 pm May 20, 2012 Permalink

    f*ck notre dame.



  10. LexDoc
    5:18 pm May 20, 2012 Permalink

    It means about as much to UK as this father does his kids: http://goo.gl/CqvAq

    (Sadly, not much of anything for those keeping track)



  11. SECsports
    5:59 pm May 20, 2012 Permalink

    CONSIDERABLY more money that UK Athletics will take in, yet will assuredly allocate towards every sport BUT football.

    “Hey, we changed the lightbulbs at Nutter Field House. How can you say we don’t spend money on football?”



  12. Catfan55
    6:19 pm May 20, 2012 Permalink

    Other than money… Figured it meant we would never play in this game.



  13. Mudcreekmark
    6:44 pm May 20, 2012 Permalink

    We need to get back to playing 10 or 11 games a year and then have a 16 team playoff.



  14. dtg
    8:59 pm May 20, 2012 Permalink

    It amazes me sometimes (actually all of the time) the ignorance portrayed in the comment sections of KSR… more money means more money (for UK, regardless of result). How complicated is that? Good thing we didn’t listen to those jack nuts that were strongly advocating a move to the ACC… looks like they’re the odd man out in all of this (and the big east). I’m sure ‘cuse and pitt are sitting there thinking what the hell just happened…



  15. Shelby County
    10:52 pm May 20, 2012 Permalink

    Really nice work here, John.



  16. Tampa Satchel
    11:40 pm May 20, 2012 Permalink

    I would love to see FSU join the SEC. The little 10 can have the Fighting Pedophiles.