We’re officially witnessing the rebirth of John Wall, you guys. First, he got his game back, evolving into one of the NBA’s premier players the second half of this season. Next, he got a new sponsor (when Reebok shut down their basketball ops, he slid over to Adidas). Then, he got his own shoe (the Adidas Crazyquick). Most recently? A new commercial. It hit this site a few days ago when it premiered, but here it is again if you missed it:
The slickly produced 45 second spot is narrated by rapper A$AP Rocky, and also features fellow point guards Damian Lillard and Jrue Holliday. Here’s what Wall had to say about being the centerpiece of his first big advertising campaign: “I wore the Crazyquick throughout the season and I’m happy to have my first big thing with the Adidas family… I think everyone’s gonna like it a lot.” In addition to Adidas, Wall is also sponsored by Red Bull, along with Rajon Rondo and Anthony Davis.
I know this type of stuff is lost on a lot of fans, but don’t underestimate its impact on recruiting and marketing the Kentucky program. Every time that commercial airs, it will be a reminder that UK helps players make their dreams a reality. Same thing applies to every Red Bull billboard and every feature length magazine article. You shouldn’t think for a second that Cal won’t be using these things to his advantage on the recruiting trail.
A few months ago people were whispering the word “bust” about John Wall. Now? He’s a budding superstar on the verge of signing a max contract, and is also arguably UK’s most marketable alum. Not too shabby.