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The evolution of John Wall into an NBA superstar continues

john-wall-adidas-crazyquick3

 

We’re officially witnessing the rebirth of John Wall, you guys. First, he got his game back, evolving into one of the NBA’s premier players the second half of this season. Next, he got a new sponsor (when Reebok shut down their basketball ops, he slid over to Adidas). Then, he got his own shoe (the Adidas Crazyquick). Most recently? A new commercial. It hit this site a few days ago when it premiered, but here it is again if you missed it:

 

 

The slickly produced 45 second spot is narrated by rapper A$AP Rocky, and also features fellow point guards Damian Lillard and Jrue Holliday. Here’s what Wall had to say about being the centerpiece of his first big advertising campaign: “I wore the Crazyquick throughout the season and I’m happy to have my first big thing with the Adidas family… I think everyone’s gonna like it a lot.” In addition to Adidas, Wall is also sponsored by Red Bull, along with Rajon Rondo and Anthony Davis.

 

I know this type of stuff is lost on a lot of fans, but don’t underestimate its impact on recruiting and marketing the Kentucky program. Every time that commercial airs, it will be a reminder that UK helps players make their dreams a reality. Same thing applies to every Red Bull billboard and every feature length magazine article. You shouldn’t think for a second that Cal won’t be using these things to his advantage on the recruiting trail.

 

A few months ago people were whispering the word “bust” about John Wall. Now? He’s a budding superstar on the verge of signing a max contract, and is also arguably UK’s most marketable alum. Not too shabby.

 

 

Article written by Andrew McCarthy

9 Comments for The evolution of John Wall into an NBA superstar continues



  1. Repost
    2:43 pm April 28, 2013 Permalink

    Again?



  2. huck
    3:16 pm April 28, 2013 Permalink

    Can someone help me out with this gold teeth stuff. A few years back I was present in a money argument and a gold tooth was part of it… are they pretty to some or what?



  3. jumpman78
    3:20 pm April 28, 2013 Permalink

    let’s be honest here, UK did not help in this in any shape or form. No matter where Wall attended college he would have been transcendent in his one year of college and would be doing the same thing now. Real from a UK fan, not a hater.



  4. telemarketer
    3:49 pm April 28, 2013 Permalink

    Good point, greatness is greatness where ever it occurs, BUT (the ever present conjunction) had he gone somewhere else he would not have Cousins & Bledsoe as team mates. The dance also would not have been as publicized, small items become big tickets when added together. UK’s the place to be. Glad you were here John, if only for one season. GO UK.



  5. Cats in the NBA
    3:56 pm April 28, 2013 Permalink

    No one of any actual importance ever thought John Wall was anywhere close to “bust”.



  6. bob
    5:22 pm April 28, 2013 Permalink

    not necessarily slid over to new shoe deal reebok and adidas are the same company



  7. Joe Dan Gorman
    5:34 pm April 28, 2013 Permalink

    It’s a shame that actually speaking proper English is no longer ‘socially hip’



  8. Cayuts
    8:45 pm April 28, 2013 Permalink

    I think you have to graduate to be an alum retards



  9. Stanley
    9:19 pm April 28, 2013 Permalink

    Who cares?