Lesson of the week: when Jay Bilas knocks, you answer.
After Jay Bilas took the NCAA to the woodshed Tuesday for selling jerseys on its online store that were linked to certain collegiate players, the NCAA’s head troll Mark Emmert says the institution will no longer sell individual schools’ jerseys and other memorabilia.
In a conference call earlier today, Emmert acknowledged the hypocrisy of selling jerseys when it prohibits student-athletes from making money off memorabilia. “We recognize why that could be seen as hypocritical,” Emmert said. “I don’t think that’s appropriate for us and we’re going to exit it.”
In addition to jerseys, an autographed picture of Reggie Bush was also found on ShopNCAASports.com on sale for $179.95, as well as a Penn State Orange Bowl video from 2006.
However, Emmert did play dumb when it came to whether or not the NCAA made money off the jerseys and gear it sold, saying that it was his understanding that the online store was just an aggregator site. In fact, Emmert’s not sure why the NCAA got into the jersey-selling business in the first place: “I can’t speak to why we entered into that enterprise but it’s not appropriate for us and we’re going to exit it.”
To be clear, schools will still be allowed to sell jerseys. And the players still won’t be able to make a profit on them.