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NCAA will no longer sell jerseys after Jay Bilas smackdown

Screen shot 2013-08-06 at 1.43.24 PM

Lesson of the week: when Jay Bilas knocks, you answer.

After Jay Bilas took the NCAA to the woodshed Tuesday for selling jerseys on its online store that were linked to certain collegiate players, the NCAA’s head troll Mark Emmert says the institution will no longer sell individual schools’ jerseys and other memorabilia.

In a conference call earlier today, Emmert acknowledged the hypocrisy of selling jerseys when it prohibits student-athletes from making money off memorabilia. “We recognize why that could be seen as hypocritical,” Emmert said. “I don’t think that’s appropriate for us and we’re going to exit it.”

In addition to jerseys, an autographed picture of Reggie Bush was also found on on sale for $179.95, as well as a Penn State Orange Bowl video from 2006.

However, Emmert did play dumb when it came to whether or not the NCAA made money off the jerseys and gear it sold, saying that it was his understanding that the online store was just an aggregator site. In fact, Emmert’s not sure why the NCAA got into the jersey-selling business in the first place: “I can’t speak to why we entered into that enterprise but it’s not appropriate for us and we’re going to exit it.”


To be clear, schools will still be allowed to sell jerseys. And the players still won’t be able to make a profit on them.

Article written by Mrs. Tyler Thompson

No, I will not make you a sandwich, but you can follow me on Twitter @MrsTylerKSR or email me.

14 Comments for NCAA will no longer sell jerseys after Jay Bilas smackdown

  1. Musehobo
    4:34 pm August 8, 2013 Permalink

    Emmert: “Someone will be accountable for this! Ummm…yeah…just not me.”

  2. Real UK Fan
    4:46 pm August 8, 2013 Permalink

    I couldn’t say for sure whether or not Mr. Emmert is a liar but just listening to what he is saying would make me think he is.

  3. Dan
    4:58 pm August 8, 2013 Permalink

    ” we recognize why that could be seen as hypocritical…so only b/c jay brought the heat, we will find other ways to exploit, I mean profit, I mean promote education for athletes.”

    Emmert is doing anything he can to hold onto that job.

  4. Al/in/Indy
    5:02 pm August 8, 2013 Permalink

    We’ll see where this goes, I sincerely can’t wait until the NCAA is nothing more but a mere memory.

  5. another uk fan
    5:31 pm August 8, 2013 Permalink

    Of course he didn’t mention the NCAA will still be making millions off the players playing college ball.

  6. Fire?
    5:41 pm August 8, 2013 Permalink

    What’s the procedure to even get this idiot fired?

  7. Hal
    6:08 pm August 8, 2013 Permalink

    i understand why its hypocritical for ncaa to be making all the money off jerseys, but where should profit (assuming it cant go directly to students) go?? only to schools? scholarships? theres lotttttttts of $$ to be made in selling these jerseys no way it goes away

  8. Blue Gray
    6:10 pm August 8, 2013 Permalink

    “I can’t speak to why we entered into that enterprise…” umm…let me guess…to make money off of the kids and institutions perhaps?

  9. Mark Liptak
    6:29 pm August 8, 2013 Permalink

    A bunch of smart people with absolutely ZERO common sense. What a bunch of intellectual dilatants, what a bunch of fools and hypocrites. Arrogance galore with that executive outfit.

    Why does it always take someone like a Jay Bilas, or a reporter for a newspaper to point out what should be perfectly obvious to these so-called intelligent people? Are they that blind to reality?

  10. The Juggernaut
    7:01 pm August 8, 2013 Permalink

    The NCAA’s “shop” isn’t the NCAA’s shop at all. The NCAA Shop is run by Fanatics Retail Group — a third party retailer that runs shop sites for several schools (including the shop at, as well as its own stand alone site at Basically, Fanatics just re-skins its own site and sets up portals to the respective skinned versions at the NCAA and school websites.

    So, it is doubtful that the NCAA was clearing all that much money from jerseys sold from “their” shop anyway. If they continue taking licensing fees from such merchandise being sold elsewhere, this gesture is almost entirely symbolic.

  11. UKBlue
    8:08 pm August 8, 2013 Permalink

    Pot meet kettle

  12. come on
    9:07 pm August 8, 2013 Permalink

    He must not speak to anything except telling employees that only certain people need to be monitored
    No academic problem at UNC
    No agent illegal contact at Duke
    No player but Johnny Football suspicious autographs
    Only One foreign player inelligible and can’t repay earnings
    Only one high school player cleared by NCAA clearing house Twice then declared inellible 2 years later

  13. tltaworl
    9:08 am August 9, 2013 Permalink

    10. Perception is reality

  14. theyarepaid
    2:42 pm August 9, 2013 Permalink

    Players in every NCAA sport are already paid. They receive some combination of; education, room, board, books, stipend, athletic gear, coaching, athletic training, medical care, and probably a few more. In trade for those items they promise to attend practices, play in games, make grades, etc. I’ve never read the contracts, but I would assume that as part of a scholarship deal that a player also grants the school, NCAA, and their partners the right to use their name and likeness in perpetuity. They do not have to make this deal, they are not forced to take it. If an athlete feels like the NCAA maximum benefits are not enough then they don’t have to play. They have other options.