The Courier-Journal managing editor Louisville athletic director Tom Jurich and the COO of Maker’s Mark are holding a press conference tomorrow to discuss a “new project” between the school and the delicious bourbon, just a week after the Charlie Strong commemorative bottle was introduced. Whatever it is will surely infuriate Kentucky fans, because Big Blue Nation loves Maker’s Mark and wants to be able to call it their own. Louisville fans, on the other hand, have always been proud to represent Crown Royal and Country Club malt liquor, so it’s interesting to see them step into the realm of classy adult beverages.
Any guesses as to what this new project could be?
My guess: It’s not a National Championship bottle.