I am writing this post while sitting through a rain delay at the College World Series in Omaha. I don’t think I ever believed I would actually attend the College World Series since (a) I am not a huge baseball fan, (b) have watched maybe three college baseball games all the way through in my life and (c) have had some unpleasantries with Omaha in my day. But I am here nevertheless and actually having a blast…I highly recommend it if you ever have some free time.
While I am here and on the beginnings of my two-week vacation, our KSR Summer staff of four college students is about to embark on a huge journey that is kicking off our newest KSR Campaign. #KSR120 will be a focus of ours for the next year and is being created to focus on the unique nature of the Kentucky fan base. As you may know, Kentucky has the third most counties of any state in the United States (for some bizarre reason) but each one of them is filled with one commonality, a love of the Big Blue. While some might dispute Jefferson (I won’t get into the fight today, but UK fans in Jefferson are definitely the most battle-worn), the other 119 have one certain thing in common….the most popular sports team in them is the Kentucky Wildcats. That is unique and something worth celebrating.
So as part of that, we here at KSR are going to be reaching out to every county. Through the course of 2018 and via our partnership with Braidy Industries (who is creating much-needed jobs in Eastern Kentucky), we will be doing things on this site and via our social media that will highlight each Kentucky county and what it brings uniquely to the state. For example, by the end of the summer, we will be publishing the list of the three best places to eat in each county, a handy guide that you can print out during your travels. We will continue such topics through the year and then in 2019, we will have a goal to have a KSR event (either radio, TV, Podcast or web) in every county in the state. It is quite an undertaking, but one we are looking forward to.
So what is happening starting tomorrow? We are identifying three locations in each county in Kentucky that will have the #KSR120 sign you see above hanging somewhere in them. Over the next three weeks, our four KSR College staffers will be traveling to every county, identifying our three locations and hanging the signs. Then, as we do various projects and giveaways through the year, these locations will be utilized. For instance, if I give away tickets to a game via a county drawing, the first person to take a picture at one of these locations, next to the #KSR120 sign will win them. The goal is to keep a KSR presence in each county and find locations that want to partner with KSR to make them happen.
So over the next three weeks, be looking around your county and see if you find one of the signs. Our 4 KSR Summer staffers have identified potential locations in each county, but if you would like to suggest others, please contact them…we are looking for restaurants, tourist attractions, hangouts or really anything that is loved by locals and is a place where KSR should be represented. I have attached the Twitter accounts of our 4 summer staffers below and if you would like to make suggestions, I encourage you to write them…each is in charge of 30 counties, so write them all collectively and the right person will see it.
We look forward to extending the KSR Outreach all summer long and when you see the signs start popping up in your county, take a picture and use the hashtag