I’d be lying if I told you that I didn’t pop out a tear or several this past weekend during the Elite Eight game in which Louisville took down Duke and Kevin Ware suffered his broken leg. It was a gut-wrenching injury and an incredibly emotional reaction from players, coaches, fans, and rivals alike. Overall, I’ve been really proud of the reaction by fellow UK fans to the injury.
Folks have talked about it at exhaustion (and rightfully so), but today’s topic of discussion is getting a bit more controversial. Some folks are claiming that UofL and Adidas are potentially cashing-in on Kevin Ware’s injury via t-shirt sales. (cough, Deadspin, cough.) I am not ready to pass judgement on this, but it is an interesting perspective on the t-shirt, which is pictured above and currently for sale at $24.99.
There are plenty of amateurism disputes regarding how the NCAA treats its so-called ‘student athletes’ and reaps the profits from their college careers. But this is a different issue. What say you?
Is this a proper and reasonable display of support for a fallen teammate? Or is this a money-grab by the higher-ups at UofL and Adidas? Is the profit margin for this t-shirt too high? Shouldn’t they be giving some of these away instead of cranking up the price? The could be merely seen as one of the disappointing yet unavoidable pitfalls of capitalism – every newsworthy event has profit potential, even if its a disturbing injury.
If you haven’t seen the interview with Ware today on ESPN, watch it now. Powerful stuff that overcomes the imaginary lines we draw the sand when it comes to rivalries in sports.