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Jay-Z Takes Aim At The Sports World

Jay Z


If you are a fan of hip-hop, and why wouldn’t you be?, then you have probably heard the name Jay-Z pop up in various places like Twitter a few million times over the past week. That’s because Jay, aka Hova, aka Shawn Carter released his very humbling and selflessly titled album, Magna Carta Holy Grail, on July 4th. (He also amazingly was allowed to reveal the album’s artwork in the UK alongside one of the remaining original Magna Carta documents, because well, $$$). While the album doesn’t officially drop until this Tuesday, through the powers to be (see: Illuminati) that run the internet, the album was available to stream on 1 million Samsung Galaxy smartphones which then led to multiple leaks across the internet. The album itself isn’t of much concern to the sports world, except for one certain line that calls out super agent Scott Boras:

“Scott Boras, you over baby/Robinson Cano, you coming with me”

Jay-Z, who recently gave up his minority ownership in the Brooklyn Nets to become a sports agent working under the CAA agency umbrella as Roc Nation Sports, wasted no time in calling out one of the most recognizable and successful agents in the sports world. The line wasn’t just chest-thumping or wishful thinking, either; Robinson Cano was the first client Jay signed following the announcement of his agency. While in its infancy (still automatically better than Master P’s No Limit Sports Management agency attempt), the agency has managed to sign the NBA’s second best player in Kevin Durant (KD as a Knick? as a Net? Stay tuned.), NFL rookie Geno Smith and WNBA guard Skylar Diggins. That’s a pretty nice early lineup for a man who once rapped, “I’m not a businessman, I’m a business, man!”


The important question for Big Blue Nation is who will be the first player to sign with Roc Nation Sports from UK? Jay-Z has long been a fan of Kentucky since Calipari arrived in town, becoming good friends with the coach and various players who come into the program. With the incoming class, there is a great opportunity for Jay-Z to make a splash and snag a couple of UK’s one and dones as they enter the league in 2014. Who wouldn’t be excited to see the Harrison Twins throwing up the Roc-A-Fella diamond alongside Jay-Z as they sign their rookie contracts? (I guess you wouldn’t care if you are a fan of country music, but holding up a 10 gallon Stetson beside George Strait just doesn’t sound as enticing). It would also be another piece of recruiting ammo in Cal’s ever-expanding artillery; come to UK, play for a title in front of 22,000 each night, get drafted AND be represented by a hip-hop legend and current face of the industry. Most of UK’s pro players are currently still in the midst of their rookie contracts or just coming out of them looking for an extension or new hefty paydays, so the likelihood of them jumping ship to Roc Nation seems less likely until it proves its worth at the negotiating table.


Speaking of the negotiating table, all of the glitz and glamour that comes with being represented by Jay-Z doesn’t matter unless he is able to secure financial stability for his clients. While Jay-Z is a worldwide star, even his own fame only goes so far; walking into a room of 40 and 50-something year olds with years of contract negotiating experience under their belts will not be easy for the newly minted agent. His success and future propensity to attract superstar clients like Cano and Durant rests squarely on his ability to negotiate responsible and beneficial contracts while opening up new avenues for his clients. Jay-Z as a sports agent speaks to the “realness” that professional athletes look for in their friends and family. He doesn’t need the money; he is your agent because he is a friend and cares about your future and because he is Jay-Z and the guy across the table isn’t and because his self proclaimed nickname Hova is short for Jehovah which translates literally to “God.” The man isn’t shy or lacking in confidence. In the coming years, it will be interesting to watch Roc Nation Sports and its attempt to pioneer a new niche where the line between entertainers and professional athletes becomes blurred. (Like Drake says, “I swear, sports and music are so synonymous/cause we wanna be them and they wanna be us.”) If successful, Jay’s client list may very well grow and grow and grow with the possible addition of a multitude of Wildcat alums. If this works out, don’t be surprised if his next album is titled Babe Ruth Michael Jordan Muhammad Ali. He’s not above it.



Article written by Tyler Johnson

14 Comments for Jay-Z Takes Aim At The Sports World

  1. BleedBlue32
    9:46 pm July 7, 2013 Permalink

    Comparing Jay-Z to George Strait is utter blasphemy. George Strait is 10x the artist any of these new people will ever be, including new “country” stars. This is coming from a young guy, too (18 years old). Jay-Z is a star and seeing UK guys signing with him would be cool, but let’s not forget that there’s only one King George!!

  2. really?
    9:58 pm July 7, 2013 Permalink

    What has happened to KSR?

  3. Meh
    10:01 pm July 7, 2013 Permalink

    You had me up until…”The important question for Big Blue Nation is who will be the first player to sign with Roc Nation Sports from UK?” And then I decided the rest wasn’t worth reading. (i could come with about 656,678 more important questions for BBN. C’mon)

  4. My Opinion
    10:13 pm July 7, 2013 Permalink

    Best rappers of all time: Tech N9ne, Jay-Z, Hopsin, Eminem, 50 Cent, MGK, Wiz Khalifa, Tupac, Biggie.

    Worst Rappers of all time: Lil Wayne, Flo Rida.

    That’s the only 2 rap artist i cannot listen to. Lil Wayne is pure trash.

  5. Blue To The Bone..
    10:22 pm July 7, 2013 Permalink

    If you are a fan of hip-hop, and why wouldn’t you be?,..Ok I’ll take a shot TJ…Because hip hop music sucks and isn’t real music in the first place…Old time rock n roll, Blues..Motown..ZZtop..Now that is music..

  6. Jim
    10:37 pm July 7, 2013 Permalink

    I would think would or at least should change JayZ’s relationship
    With the program

  7. Sports Agents
    10:43 pm July 7, 2013 Permalink

    If you hire a rapper to represent you in multi-million dollar negotiations you deserve to go broke.

  8. Sexington
    11:11 pm July 7, 2013 Permalink

    Who is Brennen English and why is she so sad?

  9. 859 STAND UP
    11:24 pm July 7, 2013 Permalink

    I believe it’s safe to agree that not every UKfan likes hip hop and probably most like country, but I think you missed the point of the article. It was relevant, informative, and was a fun read, that only had some opinion and it was about the authors taste in music. Actually had a conversation with several other guys at work about this today and it was good to learn more about it tonight when I logged onto KSR. Oh and btw Jay-z becoming an agent is a big deal for your future cats for years to come and will more than likely result in UK staying on top for a long time. Go listen to King George and do like the author…stay relevant.

  10. JR Lumpkin
    1:34 am July 8, 2013 Permalink

    I could not possibly care less whom this man signs. Are you kiding me? What a waste of a blog spot.

  11. DEASY
    8:35 am July 8, 2013 Permalink


  12. Sammydog
    8:38 am July 8, 2013 Permalink

    Jay Z is an admitted former drug dealer. That is just what professional sports needs representing them at a point in time when our culture idealizes criminals and “street cred”.

  13. Weylin
    10:26 am July 8, 2013 Permalink

    Jay-z is an illuminati puppet. What a joke. #7 is exactly right!!!!

  14. CatsFanFrankfort
    11:54 am July 8, 2013 Permalink

    Yes, please lets keep posting articles about who will be our coach in 8 years and what agents will represent our players who havent even moved on campus yet…

    This is getting ridiculous. We have a huge season coming up; lets talk about that some. I understand its slow and that some articles like this can be relevant, but you really are giving more ammunition to fans of other teams who say that UK is paying players or hiring agents or is corrupt in some way. Linking Jay-Z with Cal and even commenting on the fact that he is an agent is a connection any 14 year old can make, but to point it out on a UK site is just creating a resource for critics of our program.