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I Don’t Want to Show You This But….

I have legitimately been bummed out about this since Adam Himmelsbach of the Courier Journal tweeted it last night and I hate to start your morning this way. I thought about not even sharing it, because if you are like me, you really like the AT&T commercials with the little kids. They play them off like they are real and completely unscripted…but now after Adam pointed it out on Twitter, my heart is broken. Watch the kid next to the girl who says “INFINITY TIMES INFINITY” and watch his lips. It truly hurts to see

Where have you gone Joe Dimaggio?

Article written by Matt Jones

68 Comments for I Don’t Want to Show You This But….

  1. Musehobo
    8:33 am July 8, 2013 Permalink

    When “reality” TV is scripted, I gotta think that everything else is as well.

  2. Lori M
    8:37 am July 8, 2013 Permalink

    From the very first commercial I thought all of those kids were over-acting. Guess you need to be around real children to know the difference.;o)

  3. tltaworl
    8:45 am July 8, 2013 Permalink

    Your heart is broken over this? Really???

  4. Bulldawg
    8:45 am July 8, 2013 Permalink

    I am looking forward to going to Weavers for the show this morning. I look forward to meeting Matt, Ryan and the gang. I am officially a ksr groupie… lol GO CATS!!!!!

  5. Michael
    8:46 am July 8, 2013 Permalink

    Matt, I Don’t Want to Say This But…if you didn’t realize those kids were reading lines, then I am surprised that you can acknowledge wrestling might be scripted.

  6. Cats, Cats, Cats
    8:46 am July 8, 2013 Permalink

    Nice find!
    Now that you mention it…………one of the biggest screen stars today did the exact same thing in his early career. If you can find them, go back and watch the very first few episodes of “The Fresh Prince of Bel Aire”. Will Smith does the exact same thing when his co-stars speak their lines. I caught it years ago and couldn’t believe it got past the editing crew.

  7. BigBlue1976
    8:47 am July 8, 2013 Permalink

    I don’t doubt for a minute that these are scripted but….what exactly am I looking for here? I see the boy sitting there. He doesn’t mouth anything. What’s he doing? Looking ready to speak? Is that it?

  8. Joe
    8:49 am July 8, 2013 Permalink

    If you thought this was real…bless your naive heart

  9. JackB
    8:50 am July 8, 2013 Permalink

    My cousin has a theatre degree and masters in play writing. So naturally she struggles to make ends meet. She lives in New York and was hired this year to write some scenes for a reality TV show on one of the channels in DirectTV’s 250-350 section. Very little is unscripted. I certainly didn’t expect TV commercials to be unscripted.

    8:52 am July 8, 2013 Permalink

    Couldn’t the kid hav just been saying those lines to himself? I don’t see the big deal

  11. UKSupporter76
    8:53 am July 8, 2013 Permalink

    In other news, the ones with Larry Bird, Russell, KAJ, and Magic were scripted too.

  12. I'm a Douchebag
    8:53 am July 8, 2013 Permalink

    Derpa derp derp Matt didn’t know this was scripted, derp, where’s my beer derp where’s my beater, derp.

  13. Mark
    8:55 am July 8, 2013 Permalink

    These commercials would be so much better without that douchebag guy in them.

  14. Eric
    8:56 am July 8, 2013 Permalink

    Wow. I really just lost some respect for Matt Jones for thinking these were NOT scripted. A multi-BILLION dollar company not scripting commercials?

    This dude is a lawyer and that’s the dumbest thing I’ve heard in a while. I completely agree with comment number 5.

  15. JoeMoney333
    9:04 am July 8, 2013 Permalink

    7. He is mouthing the girls line. Thus it has to be scripted bc he knows her line. It’s not spontaneous.

  16. JoeMoney333
    9:05 am July 8, 2013 Permalink

    No matter how many times I come to the comment sections I’m always amazed at negative they always are.

  17. 1.21 Giggawatts
    9:08 am July 8, 2013 Permalink

    They’re scripted… no doubt.

    But a kid mouthing the word “infinity” when every kid at the table is saying “infinity” over and over, doesn’t prove anything.

  18. UKSupporter76
    9:09 am July 8, 2013 Permalink

    This week’s early morning heartbreaking posts:

    Tuesday: That Prince in Nigeria isn’t really giving you $100,000
    Wednesday: The Easter Bunny isn’t really a bunny
    Thursday: Doc Rivers isn’t really a doctor
    Friday: That guy at the mall who’s lap you sit on? That isn’t Santa Clause. Especially in July.

  19. Matt Jones is naive
    9:12 am July 8, 2013 Permalink

    Really Matt? Really?

  20. Han
    9:15 am July 8, 2013 Permalink

    19) Saturday: Lawyers care less about right, wrong, and legal, and more about winning.

  21. ajh
    9:17 am July 8, 2013 Permalink

    I’m still not seeing where the boy mouths her words? At what time during the clip?

  22. Susan T
    9:21 am July 8, 2013 Permalink

    Matt Jones, I was not aware that you lived under a rock. You have hidden that well.

  23. Ken
    9:22 am July 8, 2013 Permalink

    I have to agree with everyone else on this one, Matt. When have major companies ever left their marketing strategy to the whims of four year olds.

  24. Aarone
    9:23 am July 8, 2013 Permalink

    BFD (Big F***ing Deal)

  25. you make believe friend
    9:25 am July 8, 2013 Permalink

    You’re heartbroken over this is like going all the way out to Arizona only to find out that the beach from property you just bought was a desert

  26. James K
    9:26 am July 8, 2013 Permalink

    I’ll defend Matt here and say I honestly thought they were unscripted as well, at least on the kid’s part. I assumed they were just allowing the kids to be kids for like 30 minutes and then creating the script around that. It’s also possible that they hit on something good and then went back and revisited it for a more polished scene. I did however think that the guy in the commercials had to be a UCB product, and it turns out that he is. I think he does a great job, regardless.

  27. RahRah
    9:27 am July 8, 2013 Permalink

    Tongue-in-cheek, folks, not sure how you don’t realize that.

  28. come on
    9:43 am July 8, 2013 Permalink

    Does that mean the little frizzy hair girl that talks about. Being hot and sweating makes her feel like
    Rrrrrrggg rrrrrrrrrr isn’t real?

  29. JoeMoney333
    9:44 am July 8, 2013 Permalink

    24. Rule about Internet: If you have to spell out your acronym it isn’t worth using an acronym…

  30. Jen
    9:46 am July 8, 2013 Permalink

    I never for a moment considered that these were anything but scripted. I’m actually a bit shocked that anyone thought they weren’t.

  31. Kevin C.
    9:50 am July 8, 2013 Permalink

    Matt, if this broke your heart, the following info will make your heart explode, and melt your little brain:


    Also, the babies from the e-trade commercials aren’t really talking.

  32. FurdTurgason
    9:51 am July 8, 2013 Permalink

    It took all the way until comment 27 for someone to get it. Matt isn’t really upset, you nimrods. You’re probably the same people who were upset about Not Jerry Tipton at first.

  33. Oh yeah?
    9:53 am July 8, 2013 Permalink

    Parade magazine says lines are not scripted

    Q: I love those AT&T “It’s Not Complicated” commercials. Are they scripted? –Marion A., Bismarck, N.D.

    A: Beck Bennett, the adult actor, asks loosely scripted questions, but anything goes with the answers. “What you see was what organically came out of the kids’ mouths,” says David Christopher, chief marketing officer of AT&T Mobility, which worked with ad agency BBDO on the spots. The children are a mix of actors and non-actors. “Sometimes magic happens on the set, other times in the edit room, when you cut the comments together.”

  34. DVR
    9:54 am July 8, 2013 Permalink

    Fast forward past the commercials!!

  35. Blake C.
    10:01 am July 8, 2013 Permalink

    What’s the big deal – the kid just happened to be thinking the exact same thing.

    10:16 am July 8, 2013 Permalink

    I’m with #18

  37. Hair on Fire
    10:40 am July 8, 2013 Permalink

    I’m sorry, but can some of you get a life and get off ksr. You clearly do not enjoy the quirky, anything goes nature of the site – or put a differet way, you did not realize matt’s tag line “… in the most rediculous manner…” was real. Do you really care so much that you must tell the world how annoyed you are anytime matt or another writer posts something you do not like?

    Just relax…

  38. JC
    10:46 am July 8, 2013 Permalink

    According to this article, sometimes the kids are prompted to say certain things, but a majority of the lines are unscripted. So even if this one line was scripted for the kid, doesn’t mean the whole thing is.

  39. UKSoCal
    10:51 am July 8, 2013 Permalink

    The adult actor is the friend of a friend. The guy is making serious bank off of these commercials. He invented the concept prior to the AT&T commercials, I think talking to kids about the news? So now he’s making millions a year because he still owns the concept and acts in them. He’s also like 28.

    The kids’ responses aren’t technically scripted, they don’t usually write them in advance, but the kids also don’t always deliver their responses in the funniest ways, so they have them repeat the lines for comedic effect.

  40. Pancreas
    11:36 am July 8, 2013 Permalink

    28- I’ve always been a big fan Beck. He and his friends have a YouTube comedy group called GoodNeighborStuff that was wildly popular with people my age for the past few years.

    It’s been funny to see all the guys start to land various acting roles (other commercials, spots on The Office), but Beck’s AT&T gig is certainly the biggest.

    If you haven’t ever seen the videos I’d recommend checking them out.

  41. Robert
    11:45 am July 8, 2013 Permalink

    Someone actually thought these commercials weren’t scripted??

    Everyone reading this website is now dumber for having read this post. I award you no points, Matt Jones, and may God have mercy on your soul.

  42. SeoulCat
    12:01 pm July 8, 2013 Permalink

    Why the hell would anyone willingly watch commercials to begin with? Unplug your brains from the corporate brainwash machines, people.

  43. wildcatnux
    12:03 pm July 8, 2013 Permalink

    I’m with Matt…this ruins my day.

    12:14 pm July 8, 2013 Permalink


  45. Hudgie DeRobertis
    12:35 pm July 8, 2013 Permalink

    Hmmm… How many think the little girl that earnestly talks of “more less stuff” and “you really like it, you want more” is speaking scripted dialog? (If so, then her acting ability should be nominated for a major award.) I honestly believe that girl, at least for that particular AT&T commercial, is genuinely coming out with kidspeak.

  46. Derp
    12:45 pm July 8, 2013 Permalink

    I am sick and tired of people saying everything out there nowadays is fake. These lines aren’t scripted! You people are the fuggin dumb ones. That kid who seems to be saying her line under his breath is smarter than you dumbasses. Look closer… The kid isnt even saying her entire line. He anticipates what she’s going to say about midway through her sentence, which, if you arent a complete retard like most people on here, isn’t difficult to do at all. He is simply finishing her sentence. Have you never heard anyone say ” infinity times infinity”…. Answer= yes… All the time. This is not scripted dumb asses. Look it up!

  47. Women Everywhere
    12:46 pm July 8, 2013 Permalink

    I like the werewolf one…”you’ll be, like, rawrawrawrawrawr I wish I was a human again”

  48. Derp
    12:47 pm July 8, 2013 Permalink

    You fuggin retards need to do some research before you call all the smart people dumb

  49. Derp
    12:49 pm July 8, 2013 Permalink

    For all you dumbasses… This is not scripted.

  50. The Loco Pollo
    12:53 pm July 8, 2013 Permalink

    49 – That’s PR cover-up and keeping buzz about the commercials going. Any additional reach, even just blog posts on sports websites, is greater brand exposure so they’ll want to keep it up. Sure you have a script on hand “just in case” but it’s not used. Ok. There are millions of dollars spent on ad campaign buys and creative. Of course it’s all scripted – every last bit.

  51. Derp
    1:00 pm July 8, 2013 Permalink

    50… If by scripted you mean the kids were given their lines to read, then you are 100% wrong

  52. Don'tBeASoundbyte
    1:01 pm July 8, 2013 Permalink

    Derp is right–learn to think and research and analyze before forming an opinion. Don’t be part of The United Sound Bytes of America. Of course, Matt should have done the same.

  53. Derp
    1:07 pm July 8, 2013 Permalink

    Thank you 52… You also are at least slightly intelligent unlike 95% of the people on here

  54. Musehobo
    1:43 pm July 8, 2013 Permalink

    Can we go ahead and get to the part where our logins are linked to Facebook (like ESPN is doing soon) or at least have to register? I am so sick of reading morons bash Matt Jones for every post on the site. I’m sure some are trolls, but some are just hateful UK fans. As soon as you block IP addresses, the idiocy will stop. Better yet, the Facebook option keeps bullies from hiding behind anonymity.

  55. rainman
    1:49 pm July 8, 2013 Permalink

    I guess now your going to try and tell me the worl isn’t flat?

  56. Kid in Commercial
    2:08 pm July 8, 2013 Permalink

    I wasn’t mouthing what she said at the exact same time. I was mouthing it to myself *after* she said each word, following along, wondering If I’m thinking the same thing she is as she says it.

  57. derp
    2:20 pm July 8, 2013 Permalink

    56… exactly

  58. Derp
    2:47 pm July 8, 2013 Permalink

    Here’s the proof that these commercials ARE NOT SCRIPTED you stupid biotches….


  59. Maxbps8
    2:56 pm July 8, 2013 Permalink

    These AT&T commercials are also racist: Why is it always the black kid that says the dumb things? Not so much in this one but the others. It’s always the black kid that says something stupid. Why is that AT&T? Are you courting racists? You might as well just come right out and say you only want Democrats and Liberals as customers.

  60. FacebookSucks
    3:32 pm July 8, 2013 Permalink

    54, oh God please no! There are some of out here who do not have a facebook account nor want one. Honestly there is no reason for facebook unless you’re 12 or a child molester. “Oh but you can keep in touch with high school friends” I didn’t like those dbags when I was in school, I sure as heck don’t like them now. “Oh you can keep in touch with friends/family who aren’t local” If I want to know what someone’s up to I pick up the phone and call them… WOW what a concept!

  61. Michael
    4:34 pm July 8, 2013 Permalink

    The boy simply anticipated what the girl’s response would be. I see not a single shred of proof this commercial was scripted.

  62. tickle
    4:41 pm July 8, 2013 Permalink

    bravo foxtrot delta

  63. IowaCat
    5:01 pm July 8, 2013 Permalink

    Bounded Factorization Domain?

  64. Broadway Cat
    5:10 pm July 8, 2013 Permalink

    I love all you geniuses who thought these are scripted. These commercials are not, and never have been, scripted. We put kids in a room with the adult and they talk for hours. Sometimes we get thirty seconds we can use, sometimes we get nothing. But it is NEVER scripted. The boy is definitely NOT saying the girl’s “line.” You all are like the people who heard the devil speaking when you played he Beatles’ records backwards. Keep your day jobs.

  65. SNE
    7:00 pm July 8, 2013 Permalink

    64, you’re correct. But you don’t have to be such a douche about. In fact, I know you must work in advertising- because you sound like a douche.

  66. Matt
    8:23 pm July 8, 2013 Permalink

    for all you dumbasses that think these arent scripted check this one out. One of the first ones they came out with. Check out the little girl next to the black kid. As he says “wave my head” you can see her start to say “wave my hand” as he does.

  67. chris
    9:28 pm July 8, 2013 Permalink

    I did not catch that, but I noticed when the girl covers her mouth, ‘Ohhh!’, they cut to the man, exploding his head, and her hands are not around her mouth, but you see them slightly as the move to her mouth. SO THAT’s when I knew!

  68. Tampa Satchel
    10:19 am July 9, 2013 Permalink

    Time to put the aluminum foils hats back on!