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Even The New Yorker is getting in on the Cal love


Of course they would include the picture of Cal in the ridiculous shirt.

We all know Cal’s a marketing genius, and now it seems like the rest of the world is catching on, too. Last week, the Wall-Street Journal published an article about all of Cal’s connections, and this week, the New Yorker followed it up with a piece about how Cal has marketed Kentucky to be the hottest program in the land. The article references Cal’s video tour of the new Wildcat Coal Lodge, Cal’s website, the spectacle that was Big Blue Madness and ESPN’s All-Access series, which the author Reeves Wiedeman called “an unpaid ad for the program”

While Cal has a dirty reputation everywhere outside of the state of Kentucky, Wiedeman argues that his “players-first” approach makes him the most honest person in the game:

What Calipari has done is turn his basketball program into a place that, like a law, business, dental, or other professional school, is focussed on insuring that each of its students moves on to successful, satisfying careers. In this regard, Calipari is the most honest man in the sport.

Positive articles about Cal and the program will never get old. Check it out.

[The New Yorker: John Calipari and the Marketing of Kentucky Basketball]

Article written by Mrs. Tyler Thompson

No, I will not make you a sandwich, but you can follow me on Twitter @MrsTylerKSR or email me.

7 Comments for Even The New Yorker is getting in on the Cal love



  1. RYNO
    11:42 am November 13, 2012 Permalink

    Listening to the podcast. Love that matt is backtracking and saying that mitch doesn’t have the final say. A month ago, he was saying that mitch is the only one who does things. Matt is clueless. Go yell at some more callers.



  2. RYNO
    12:29 pm November 13, 2012 Permalink

    I have no where to voice my opinion because no one cares what I have to say. I know, I’ll vent on KSR, that’ll make me feel better about myself…. Now back to world or warcraft on my dad’s computer.



  3. People
    12:35 pm November 13, 2012 Permalink

    The slobbering over Cal is a bit overwhelming, even for a UK Fan



  4. RYNO
    12:46 pm November 13, 2012 Permalink

    I know, I will log on to KSR and only look for people who have a differing opinion. Then, I will proceed to incorrectly spell words and make incorrect assumptions. Now, back to performing fellatio on Matt Jones. Matt can do no wrong.



  5. Freethrow
    1:25 pm November 13, 2012 Permalink

    #4, RYNO, a class act you’re not. Go find yourself a mirror and enjoy yourself.



  6. RYNO
    1:37 pm November 13, 2012 Permalink

    Thank you for the classy response. What you may not know, is that I already ebjoyed myself with your mom. Now, she may be a classy lady in public, but that woman knows a thing or two in the bed.



  7. UKEngr
    2:13 pm November 13, 2012 Permalink

    Where is the love?