Of course they would include the picture of Cal in the ridiculous shirt.
We all know Cal’s a marketing genius, and now it seems like the rest of the world is catching on, too. Last week, the Wall-Street Journal published an article about all of Cal’s connections, and this week, the New Yorker followed it up with a piece about how Cal has marketed Kentucky to be the hottest program in the land. The article references Cal’s video tour of the new Wildcat Coal Lodge, Cal’s website, the spectacle that was Big Blue Madness and ESPN’s All-Access series, which the author Reeves Wiedeman called “an unpaid ad for the program”
While Cal has a dirty reputation everywhere outside of the state of Kentucky, Wiedeman argues that his “players-first” approach makes him the most honest person in the game:
What Calipari has done is turn his basketball program into a place that, like a law, business, dental, or other professional school, is focussed on insuring that each of its students moves on to successful, satisfying careers. In this regard, Calipari is the most honest man in the sport.
Positive articles about Cal and the program will never get old. Check it out.