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Durant to Sign With Jay-Z; Cats Next?


NBA superstar Kevin Durant is dropping his current agent to join hip-hop superstar Jay-Z’s Roc Nation Sports, according to ESPN.  Apparently, his need for a committed “sports agent” has waned, while his use for a marketing expert has gone up.

Because Durant just signed an $85 million extension with the Thunder over the next three years, he’d rather focus on expanding his brand, rather than his contract.  Fair enough.  Hova has only been an agent for a few months, but has already signed athletes from multiple sports, like Yankees second baseman Robinson Cano, Jets (and former WVU) quarterback Geno Smith, and Notre Dame’s Skylar Diggins.

The question now is, with Jay’s ties to the UK program (not as strong as Drake’s, but still there), will future Cats sign with Roc Nation Sports?  Could we see Julius Randle, or Andrew Harrison, or any other future draftees working with the King of hip hop?  Very possibly.

The key question is: how effective will Jay be with contract negotiation?  Durant switched because he was already established in the league, and wanted to start selling shirts and cologne.  Would a guy like Marquis Teague benefit from the same arrangement?  Maybe not.  If Jay proves that he can sell his players to GMs, as well as everyday shoppers, he could sign a bunch of Wildcats going forward.  And that could be yet another selling point in an already loaded arsenal for Coach Cal.

Also, will his miniscule ownership interest in the Brooklyn Nets hinder his ability to represent young players?  No telling.  But if these things get worked out, it could be the start of a beautiful relationship.

Jay-Z and UK–A tale as old as time.

Article written by Corey Nichols

16 Comments for Durant to Sign With Jay-Z; Cats Next?

  1. imnotthefiveo
    4:06 pm June 8, 2013 Permalink

    I was under the impression that he had to give up his ownership when he became an agent

  2. IbelieveinbillyG
    4:13 pm June 8, 2013 Permalink

    Song as old as rhyme, Hova and the Cats

  3. bill
    4:18 pm June 8, 2013 Permalink

    He has no ties to UK…he was at the pic above bc it was in jersey and he came to the UK uofl game because it’s the best rivalry in sports.

  4. Derp
    4:28 pm June 8, 2013 Permalink

    3… Bill, you are wrong and dumb. Jay z does have uk ties… He’s a uk fan. And that pic isn’t from jersey, it was in Atlanta… Idiot shut up now

  5. DLN
    4:28 pm June 8, 2013 Permalink

    #1 Pretty sure that’s accurate. An agent can’t have a financial tie to a particular organization. COI. Kind of sloppy.

  6. Derp
    4:28 pm June 8, 2013 Permalink

    ^^^^ after we beat UNC in the elite 8

  7. tuxedo park
    4:34 pm June 8, 2013 Permalink

    He had to sell his share in the nets in order to represent nba players.

  8. Aaron
    4:48 pm June 8, 2013 Permalink


  9. NorthernKYcatfan
    5:15 pm June 8, 2013 Permalink

    I don’t consider him a real UK fan, just a friend of Coach Cal. Kind of the same thing with Drake, except he is enrolled at UK. If Cal wasnt here, he’d probably be a fan of whatever school he was at.

  10. Bluesuedeshoes34
    5:17 pm June 8, 2013 Permalink

    Keep him away from our players now that he’s an agent! No more locker room visits.

  11. Oskar Blues
    5:43 pm June 8, 2013 Permalink

    8 mil / 3 yrs = fokkn rediculousness!

    More “par” to ’em 4 gettin’ it. Because I don’t.

    I won’t support it….because I can’t afford it.

    Who can afford NBA, NFL, MLB tix?

    Not me, the common blue collared fan.

  12. UKBlue
    6:10 pm June 8, 2013 Permalink

    Lets see, Jay has no experience as a sports agent & defiantly doesn’t have a law degree even if he says he hasn’t past the bar but he knows a little bit. Almost all agents sports or entertainment have law degrees. Big difference between knowing what you’re doing & thinking you know what you’re doing. These players are only signing because they think J can open up their marketing opportunities; hell of a gamble. For a cross the board marketing & entertainment opportunities, smarter move for UK players would be to sign with CAA (Cal agents) or WME in Beverly Hills. As ESPN 30 for 30 Broke showed, almost nearly none of these sports players have any idea what they’re doing when it comes to money & a whole lot are bankrupt nearly 5 years from retiring. In a business of you’re only as good as what have you done for me lately, got a feeling J latest endeavor will end up like his 40 40 Club in Vegas: bankrupt & out of business.

  13. tyson
    6:30 pm June 8, 2013 Permalink

    Jay is an agent in name only. He won’t be doing any of the negotiating. He is the face of the company and the marketing guy who will go get clients. I am 84% sure there was an article on this very site that explained all that after it was announced.

  14. C'on man
    9:26 pm June 8, 2013 Permalink

    How is this a good thing for Cal or UK? This is just the kinda thing that leads to probation. Cal is the head coach of UK not a agents goon. If anything it’s going to put a HUGE bullseye on UK if our best players start signing with the same agent.

  15. jaxcats8503
    10:07 pm June 8, 2013 Permalink

    I thought we got rid of Corey from KSR?! He’s turrible. Send him back to KSRcollege!

  16. Plz stop x2
    10:21 pm June 8, 2013 Permalink

    #15 he needs to take the weekend staff with him!