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Do the right thing, Kroger.

Our man Vincent Swope (referee guy in the eRUPPtion Zone) knocked down a halfcourt shot for $10,000, and now Kroger, the sponsor of the contest, says the play is under review.

Kroger is considering waving off the basket because his toe was on the line.

What do you think?

I think Kroger needs to cough up the bread or I’ll buy my Lunchables elsewhere.

(via @bubbaprog)

Article written by Drew Franklin

I can recite every line from Forrest Gump, blindfolded. Follow me on Twitter: @DrewFranklinKSR

119 Comments for Do the right thing, Kroger.



  1. KrogerDoesntExist
    5:46 pm January 7, 2012 Permalink

    This is BS!! Give the kid the money … #KrogerDoesntExist #OccupyKroger



  2. Chad
    5:46 pm January 7, 2012 Permalink

    if they dont give him the money i will boycott kroger… oh wait I go to the cheaper and better wal-mart… nevermind



  3. Nutter Butter
    5:47 pm January 7, 2012 Permalink

    Kroger is racist!



  4. chad
    5:47 pm January 7, 2012 Permalink

    If they don’t pay that I will never shop there again



  5. Ron
    5:47 pm January 7, 2012 Permalink

    Those cheap bastards better pay up!



  6. Ukato80
    5:48 pm January 7, 2012 Permalink

    There is no line where his foot is



  7. ksrLine_4
    5:49 pm January 7, 2012 Permalink

    We all hate referees but come on Kroger, be the bigger man



  8. jrhm
    5:50 pm January 7, 2012 Permalink

    this guy is a freshman at uk. walking across the stage last year at Henry clay graduation, he threw powder in the air like Lebron James. hilarious kid… could definitely use the money



  9. BS
    5:52 pm January 7, 2012 Permalink

    That’s BS. If he doesn’t get the money, I’m boycotting. Kroger isn’t the only place to shop for food.



  10. BPsycho
    5:52 pm January 7, 2012 Permalink

    hahahah No, No, No Kroger… Your foot was on the line!



  11. Ghost of Dolph Lundgren
    5:53 pm January 7, 2012 Permalink

    If Kroger doesn’t pay.. I will



  12. Bulldawg
    5:54 pm January 7, 2012 Permalink

    kroger will have a serious backlash if they welch on this bet!!!!!

    John Short does it again!!!!!! Cats by 15 Bigguns!!!!!!!!!!!!!!!



  13. OhComeOn
    5:54 pm January 7, 2012 Permalink

    If he was behind the line it would be MORE than a half court shot.



  14. Mr5Below
    5:55 pm January 7, 2012 Permalink

    Does Kroger not understand how bad this will backfire? I will never go back either way!!



  15. Onions McOnion
    5:55 pm January 7, 2012 Permalink

    #dontGoKrogering



  16. Brent
    5:55 pm January 7, 2012 Permalink

    If they don’t pay, I guarantee it will cost them more than 10 grand.



  17. Fat ninja
    5:55 pm January 7, 2012 Permalink

    This guy is awesome I wish he could do the games instead of kyle wastey



  18. Mike
    5:55 pm January 7, 2012 Permalink

    Darius Miller might be one of the all time “under achievers” for UK. To be supposedly a senior leader with all that athleticism and to only get 1 rebound and be 1-6 shooting is DISGUSTING.



  19. Cal Purnell here
    5:56 pm January 7, 2012 Permalink

    ugghhhh Macy is awful on the broadcast! Give him the Money!!!!



  20. Will
    5:58 pm January 7, 2012 Permalink

    #16 you’re exactly right. Kroger really should do the right thing and pay. Its not like he stepped past the line. He wasn’t even completely on it. Redic for them to consider waving it off.



  21. Your Dog
    5:58 pm January 7, 2012 Permalink

    KROGERS IS RAT POISON!!!



  22. kdmsf
    6:00 pm January 7, 2012 Permalink

    um … joking, right????



  23. Hambone
    6:00 pm January 7, 2012 Permalink

    I for one know for a fact Darius has not been happy about not starting. It has had a negative effect on him throughout much of the season.



  24. Fat ninja
    6:01 pm January 7, 2012 Permalink

    I wear sleeveless sweaters with my ninja suit I didn’t know mkg was darren horns lil bro kyle macey suuuuuux



  25. Dylan Farnum
    6:01 pm January 7, 2012 Permalink

    You do realize it isn’t Kroger’s decision, right? The contest was likely underwritten by an insurance company (as most money giveaways are) so it will be their decision. It won’t be Kroger’s decision.

    I would like to think Matt Jones knows this, but being reasonable instead of instigating fake outrage would hurt page clicks and ratings.



  26. Backwoodz
    6:03 pm January 7, 2012 Permalink

    That is bullshit. That’s why I shop at Kroger.



  27. Andy
    6:04 pm January 7, 2012 Permalink

    Did they call him for traveling?



  28. strange brew
    6:06 pm January 7, 2012 Permalink

    I don’t like Kroger. With that said, I hope they don’t pay him. He’s a spoiled brat. Macy stated who his parents are. He has connections and was picked based on he was. The contest was rigged so who cares if they take away the money?



  29. Calipari'sInYourEar
    6:06 pm January 7, 2012 Permalink

    Krogers will have to pay me the 10000, or I’m boycotting them too.



  30. Caliterry
    6:06 pm January 7, 2012 Permalink

    There is no line…which is kind of suprising that the NCAA and emmert allow there to be no line there…but Kroger better pay. 25…true but who gets the bad PR????



  31. KentuckyHouse
    6:07 pm January 7, 2012 Permalink

    25) That may very well be the case, but it’s Kroger’s name that’s attached to the promotion, not the insurance company. It’s Kroger that’s going to suffer the backlash if the insurance company decides not to pay. And it’s Kroger that should step up and pay the kid, even if they insurance company says no.

    They’ve simply delayed the decision until Monday because they think people will forget about it. Not gonna happen.



  32. Calitery
    6:08 pm January 7, 2012 Permalink

    28…your an A**hole



  33. KentuckyHouse
    6:09 pm January 7, 2012 Permalink

    28) Are you serious? You might want to read something (like the live blog) before opening that gigantic hole you call a mouth. The bearded guy in the eRupption Zone was chosen first. He worked at Kroger previously and was ineligible. So he picked that kid…on the fly. Where the heck to you see a conspiracy in that? Or is it that he’s a black kid? Racist much?



  34. Jacked Up
    6:10 pm January 7, 2012 Permalink

    This is some BS! Give that kid his money!!



  35. Mike Meijers
    6:12 pm January 7, 2012 Permalink

    Going to enjoy getting the rush of new customers



  36. barn
    6:13 pm January 7, 2012 Permalink

    kroger better not pay him. as a loyal kroger customer that payout would only cause the cost of my groceries to rise, not to mention the negative effect it would have on my fuel points. we all have to play by the rules



  37. Gab Daddi
    6:13 pm January 7, 2012 Permalink

    #28 I guess that’s proof that it pays to know people.

    …..well, kind of. Only if Kroger pays the kid.



  38. kiky Morris
    6:14 pm January 7, 2012 Permalink

    thats some straight BS I’m sitting here watching the tape !!! he MADE a half court shot !! of yall didn’t want to give away the money should have never had the contest !!! #OccupyKroger



  39. dude
    6:15 pm January 7, 2012 Permalink

    @33 what does him saying he dont deserve it have to do with him being a black kid the guy never said anything about his race. Stop being a self righteous white person.



  40. alaeotus
    6:16 pm January 7, 2012 Permalink

    Kid earned the cash. Don’t act like lawyers, Kroger.



  41. BPsycho
    6:17 pm January 7, 2012 Permalink

    #28 Your link post coming in 3, 2,

    #36 Lol It’s $10k…… not 10 million

    #37 It’s proof that haters gone hate.



  42. Booyakasha!
    6:19 pm January 7, 2012 Permalink

    25) That’s false. There’s no way in the world you buy insurance for a $10,000 shot when you’re the size of Kroger. Companies to it all the time when they’re putting up big time money like the $100k or more. $10,000 isn’t crap to Kroger. They spent more than that to be in the Sunday addition of the Herald-Leader.



  43. strange brew
    6:19 pm January 7, 2012 Permalink

    The guy who made the shot parents are big shots, like his mother, who works for one of Lexington’s tv stations. Who gets to shoot next week, Calipari’s daughter?



  44. bmt22033
    6:20 pm January 7, 2012 Permalink

    Relax everybody. It’s the weekend so I’m the Kroger PR lackey is the only person around for comment. He/she is probably just applying some CYA until the suits have a chance to be consulted. This way, they have an out. Despite what the #Occupy movement might want you to believe, not all of corporate America is bad. I’m sure the people who make the decisions are smart enough to realize how much bad PR they’d get from doing something like this. I’d be willing to bet that the kid gets paid (as he should).



  45. best1978
    6:22 pm January 7, 2012 Permalink

    I spend close to $4,000 per year at Kroger. I can just as easily go to WalMart.



  46. barn
    6:23 pm January 7, 2012 Permalink

    33)(39)-my first visual impression was that he is actually melungeon. i’m part melungeon and i would certainly hate to think any of my fellow UK fans are biased against my people.



  47. blitzedanddazed
    6:24 pm January 7, 2012 Permalink

    KROGER is the worst corporate citizen in Lexington.



  48. dude
    6:25 pm January 7, 2012 Permalink

    @46 u must be color blind then.



  49. DB11
    6:25 pm January 7, 2012 Permalink

    Seriously? I knew Kroger was garbage but this is absurd.



  50. UK64
    6:28 pm January 7, 2012 Permalink

    19 you are exactly right. Those guys just talked to each other all day. You had no idea who had the ball are who had just scored. I recorded it with captions and unless you know the guys numbers you wouldnt have any what was going on.



  51. UK64
    6:32 pm January 7, 2012 Permalink

    Upon further review, the ball was behind the line( at least where the line might be).



  52. kfund
    6:32 pm January 7, 2012 Permalink

    Krogers needs to pay up or they’ll lose far more business than $10k. Ours for one.



  53. The Other Matt
    6:33 pm January 7, 2012 Permalink

    That’s some bs!!!! Time to nut up or shut up Kroger…



  54. strange brew
    6:35 pm January 7, 2012 Permalink

    On a funny note, Louisville just lost to Notre Dame in double overtime, 67-65. What a high power offense. Guess the refs cheated again. Can Louisville fans finally admit their cards aren’t top ten material?



  55. kentuckycarter
    6:37 pm January 7, 2012 Permalink

    Is this real? Is Kroger seriously not wanting to pay Referee Guy the 10K cause his toe was on the line? Or is this a good old fashioned KSR leg-pullin??



  56. Czech KY Fan
    6:38 pm January 7, 2012 Permalink

    Deadspin just picked this up.



  57. strange brew
    6:39 pm January 7, 2012 Permalink

    Maybe Kroger should give money to Louisville’s recruiting efforts.



  58. yessir
    6:40 pm January 7, 2012 Permalink

    If Kroger waves this off I will wave them off. that would have the exact opposite effect that they do this whole thing for anyway. what jerks.



  59. Dylan Farnum
    6:44 pm January 7, 2012 Permalink

    42) You’ve obviously never done a cash give away. Doesn’t matter how big the company is. They are always insured.



  60. barn
    6:44 pm January 7, 2012 Permalink

    speaking of kroger, there frozen easy-peel shrimp is really affordable right now



  61. Tyler Durden
    6:44 pm January 7, 2012 Permalink

    This is corporate fascist horseshit.

    Vote Ron Paul and get rid of the crooks.



  62. Jay
    6:45 pm January 7, 2012 Permalink

    What is that line called? Lets see the half court line. So thats from half court its not past the line.



  63. strange brew
    6:47 pm January 7, 2012 Permalink

    Louisville fans will blame this on Rupp’s racism. I’m guessing some of their message boards already have made this claim.



  64. Hitmen69
    6:48 pm January 7, 2012 Permalink

    C’mon Kroger…..don’t be the Flint Tropics!!



  65. The Realist
    6:49 pm January 7, 2012 Permalink

    Simple, if they made it clear that he must be behind the line- he does not get it, If they did not make it clear- he keeps it



  66. Han
    6:50 pm January 7, 2012 Permalink

    I was there and I thought when he shot it that he might have been over the “line,” but if you’re going to be anal about it, Kroger, you need to have had it marked clearly out there.



  67. The Realist
    6:51 pm January 7, 2012 Permalink

    Also, he must have his card.



  68. BlueNotes
    6:51 pm January 7, 2012 Permalink

    The fact appears to be…. he was over the line and he deserves NOTHING. So, why do so many people think that he does? OR that the “right” thing for Kroger to do, is give him money he doesn’t deserve?



  69. the line
    6:51 pm January 7, 2012 Permalink

    He did step on me and almost crossed me.



  70. Eric Crawford
    6:53 pm January 7, 2012 Permalink

    Maybe the line doesn’t exist. Now you mean UK fans know how it feels.



  71. BlueNotes
    6:56 pm January 7, 2012 Permalink

    Kroger will offer the kid $1,000 if he signs an agreement to remain silent about the whole thing OR they’ll tell him he get’s nothing, because his toe was on the line. The kid will take the $1,000 in a heartbeat, because EVEN if Kroger was to suffer more than $10,000 in bad publicity – the kid would still have NOTHING.

    PS I hope you all stop shopping at Kroger, because its too busy whenever I go there.



  72. Jerry Tipton
    6:57 pm January 7, 2012 Permalink

    His foot is clearly on the line. If this kid wants $10 grand, he should work hard and find a job. People want everything for nothing these days.



  73. Brad
    6:58 pm January 7, 2012 Permalink

    Leave your comments for Krogers here
    https://customer.kroger.com/comments/comments.aspx/



  74. moosem102
    6:58 pm January 7, 2012 Permalink

    This is kind of like Will Ferrell not paying that hippie in Semi-Pro for hitting the half court shot. They should just give him a giant check and tell him to cash it.



  75. Section 133
    7:00 pm January 7, 2012 Permalink

    Most of these things are underwritten by an insurance company called “Hole In One Insurance Company.” For real. If Hole In One balks on paying, I suspect Kroger will pay out of its own corporate pocketbook. Its $10,000.00, not $1,000,000.00.



  76. PuP
    7:00 pm January 7, 2012 Permalink

    #25 you are crazy, I go to ball games all of the time and I still play ball where I’m a senior in high school in KY and EVERY time I’m at a game where a company gives away money, there is ALWAYS a representative from the company to personally hand them the money.



  77. Ares
    7:02 pm January 7, 2012 Permalink

    There is not a clear line give him the money.



  78. Rixter719
    7:03 pm January 7, 2012 Permalink

    I sometimes wonder if Macy is even in the arena watching the game, or does he do the games by phone while listening to the radio broadcast. Many times, he doesn’t have a clue what’s going on. Case in point: today, second half during a rebounding battle at UK’s basket, the ref clearly made the ‘basket good’ sign as it was being volleyed around above the rim.
    Goal-tending on USC, obviously. Macy reported that it had been called offensive goal-tending, and even stated that ‘the basket is waved off’ (the ball never went thru the basket).
    I wonder how he came to that conclusion.. ball never went in, ref signals basket good, his first thought is offensive goal-tending, basket waved off. WOW



  79. Not fat or a ninja
    7:04 pm January 7, 2012 Permalink

    #17 you probably are fat, and sitting there bagging on a legend. Really get off the couch!!



  80. Sammy
    7:04 pm January 7, 2012 Permalink

    He’s black. He deserves the money



  81. Strange Brew
    7:07 pm January 7, 2012 Permalink

    At #78, who are you to call Macey out? He was an All-American and former NBA player. Guessing you rode the bench in 5th grade. Fans like you make me sick. You’re the type who believes you can run the point better than Teague.



  82. George
    7:10 pm January 7, 2012 Permalink

    WHAS is reporting jesse jackson and Al Sharpton are flying in at this moment to straighten all this out.



  83. GODSAZNO
    7:11 pm January 7, 2012 Permalink

    If i had once chance to make a basket from beyond halfcourt, rule #1 would be make to make sure i didn’t cross the line. A rule is a rule.



  84. The Realist
    7:12 pm January 7, 2012 Permalink

    Everyone needs to watch replay in high def. There is a line in plain view and it is little more than just a toe. Just saying.



  85. The Realist
    7:15 pm January 7, 2012 Permalink

    Macy is very good. I can find a “mistake” in every game with every announcer. Macy brings up things during the game most do not.



  86. barn
    7:15 pm January 7, 2012 Permalink

    why don’t we just drop it and get back to UK basketball. he was obviously cheating and got caught.



  87. KY Republican
    7:17 pm January 7, 2012 Permalink

    Its that damn Obamas fault. He tuk our jubs and made us broke!

    Damn Socialist Bastard!



  88. jpgott
    7:22 pm January 7, 2012 Permalink

    Wow, I want to know who heads their promotions department, because they will lose a lot more then $10k in customer loyalty, if the screw over some college kid that could use the money, and who made an incredible shot.



  89. jpgott
    7:26 pm January 7, 2012 Permalink

    Also, technically that is half-court! His foot is on the half-court line, which establishes half-court. If you measure it, I bet it comes out to 50-50, from the toe of his foot.

    I saw a hockey team try and do this to a kid that made a half-court shot, threw a tiny puck sized hole in the goal.



  90. gacatfan
    7:29 pm January 7, 2012 Permalink

    I reviewed the tape and agree he should not get the money. He took 10 steps before releasing the ball. Folks, that is traveling with the basketball and results in a turn over

    Just kidding We don’t have Kroger where I live anyway. Publix rules



  91. KY Democrat
    7:34 pm January 7, 2012 Permalink

    If they don’t give him the money, they will effectively be killing at least approximately ~35 children every other month than would have not been killed otherwise!!!
    ITS FOR CHILDREN PEOPLE!!!



  92. Bob
    7:52 pm January 7, 2012 Permalink

    You guys realize how bad this is going to look on UK letting refs shoot for the 10k. Other fanbases already think we get too much home cookin’ as it is.



  93. Former Ref
    7:53 pm January 7, 2012 Permalink

    I don’t know how the contest rules were written, but unless a portion of his foot completely crossed the half court line and touched beyond the line, he is still considered to be in the back court. In my opinion, the shot counts.



  94. fake eva longoria
    7:59 pm January 7, 2012 Permalink

    Rules are rules. If he is on the line then he is on the line. What a great opportunity for Kroger to show the spirtit of giving and confirm a made shot and in addition donate an additional 10,000 to to those children of Ky in need of glasses or eye exams. Give him the money



  95. CATNTN
    8:01 pm January 7, 2012 Permalink

    #91 – Funny!



  96. Jim
    8:05 pm January 7, 2012 Permalink

    Macy is a terrific color commentator; he brings a wealth of experience to the table and does not, like so many analysts, spend the game talking about where they had lunch earlier in the day. Find someone else for your cheap shots and lay off Kyle!



  97. Beau R
    8:56 pm January 7, 2012 Permalink

    No #42, you’re wrong. Why would Kroger not spend the $300 dollars to hedge possibly losing $10,000? It happens all the time in these types of things. See hole in one challenges win a car, etc. I am an insurance agent, this happens.



  98. BanjoBeard
    9:35 pm January 7, 2012 Permalink

    Mark it an 8 dude



  99. Ricky P
    10:25 pm January 7, 2012 Permalink

    #23..Miller needs to cry a river..Hey Darius Man up..You don’t deserve to start ..MKG is way better..accept your roll and help the team…



  100. hunter1249
    10:29 pm January 7, 2012 Permalink

    #28 the thing being rigged is bs. I sit next to the IMG rep that put this on for Kroger and I can tell you that is total bs. The kid got picked before the game and had no time to prepare. He hit the shot and insurance will ultimately pay this price and needs to be paid. Period.



  101. Wren
    12:14 am January 8, 2012 Permalink

    There is no line.



  102. Va Kat
    1:13 am January 8, 2012 Permalink

    If they don’t pay then the half court heave as we know it should be done away with. This is beyond ridiculous. That was one heck of a shot. Man up and fork over 10 grand!!



  103. KYeffect
    8:47 am January 8, 2012 Permalink

    There is a line btw. It’s small but it is there. The line must be present as it is a NCAA dictated rule.



  104. The Realist
    11:01 am January 8, 2012 Permalink

    Again, THERE IS A LINE IN CLEAR VIEW ON THE COURT. You can see it on a hi-def TV.#93 he was cross the line.



  105. Right Store..Right PriceBM
    11:34 am January 8, 2012 Permalink

    Came across this article. Thought it applied in this conversation.
    http://finance.yahoo.com/news/the-10-most-charitable-companies-in-america.html
    The Most Generous: Kroger

    2010 Giving: $64,000,000

    Percentage of 2009 Profits: 10.9%



  106. jt
    12:29 pm January 8, 2012 Permalink

    Sorry he was over the line you were wrong.



  107. Eddie
    12:37 pm January 8, 2012 Permalink

    He was clearly over the line … glad he’s getting the money, but if taken to arbitration, he would lose.



  108. Warren
    1:09 pm January 8, 2012 Permalink

    yea yea yea,half the people, or more bitching and complaining that he might not get the money would b singing a completely different story. Most of you posting would strip an ATM dry if it was broken. Most of you yell and scream in an effort to keep the QB from getting out his call, most of you wave all kinds of crap when a player is trying to make a free throw hoping to make him miss. Most of you play by your own rules and the rules said, “stay behind the freaking damn line”, so sthu. I’ll buy double the groceries at Kroger to make up for your stupidity and refusal to accept rules and regulations in life.



  109. Steph
    1:14 pm January 8, 2012 Permalink

    If he was ON the line, then he was exactly at half court. It’s not NCAA rules, it’s a contest for publicity. I’m all for playing by the rules, but goodness all this arguing really is a HUGE FUNSUCKER. It was for fun/publicity not for the NCAA Championship – ugh.



  110. marylee trevino
    1:44 pm January 8, 2012 Permalink

    omg if kroger dose not give him the money thats gana make a lot of people mad and its gana look bad on kroger cuse know people wont trust them



  111. Randall
    1:55 pm January 8, 2012 Permalink

    His foot is on the line, not over the line. Do the right thing and pay the man. The store got what it wanted and that is advertising. Pay up! If you don’t, social media can cause you more harm then the $10,000.00



  112. TOM
    2:15 pm January 8, 2012 Permalink

    HIS FOOT IS DEFINETLY OVER THE MID COURT LINE ! JUST LIKE A QUARTERBACK THROWING A PASS, HIS FOOT HAS TO BE BEHIND THE LINE, BUT HIS BODY CAN BE IN FRONT OF THE LINE ! ABIDE BY THE RULES ARE GET PENALIZED! ALL YOU BLEEDIN HEART LIBERALS FOR THE BLACKS NEED TO CRAWL BACK UNDER YOUR LIBERAL ROCKS OR PREFERABLY LEAVE THIS COUNTRY YOU ARE DESTROYING ! IT WAS A GOOD SHOT , BUT NOT BY THE RULES, SO SHUT UP AND FOLLOW THE RULES ! ONE FOOT OR 50 FEET MEANS NOTHING TO YOU LIBERALS ! GO TO SOMALIA AND START YOUR OWN COUNTRY ! YOU DON’T HAVE THE BALLS, GUTLESS PUNKS ! SEMPER FI, TOM



  113. 112
    2:28 pm January 8, 2012 Permalink

    comment #28 that was quite appropriate! I agree with you!



  114. filbert
    4:48 pm January 8, 2012 Permalink

    Pay the man already!!! #112 you caps lock is on!!! b%#&^h!



  115. Jon
    5:00 pm January 8, 2012 Permalink

    Rediculous!! The next guy should do a lay-up and see if they give him the money. My Roman Noodles better not go up $.1 to make up the difference. And the most ironic thing is the guy is wearing a referee outfit while breaking the rules. All 10,000 people bitching should each give him $1.



  116. Doni Putra
    7:10 pm January 8, 2012 Permalink

    Kroger: “this was suppose to be fun… damnit”



  117. Jeremy Davis
    7:22 pm January 8, 2012 Permalink

    I for one will no longer shop at the local Fred Meyers (Owned by Kroger) WinCo is where my wallet is.



  118. ihatepeople
    7:46 pm January 8, 2012 Permalink

    I don’t know why you people think you know the rules when they were never told to any of you. he was told the rules and the argument they are having is not about him stepping on the line. it is mainly about where he released it! so for all of you that are arguing it get your facts together! he doesn’t even really know if he gets the money til tomorrow! so tune into your radios and see what happens!



  119. Morgan
    12:18 am January 9, 2012 Permalink

    nice shot he was on the line still good give him the money!!!!!