The Super Bowl always has something for everybody, rather it’s the commercials, the halftime show, or of course the big game there’s something for everyone to enjoy. I have never really paid too much attention to the commercials, sure I’ll pay attention to the ones that stand out here and there, I’ve never really watched for them. since taking on this role here at KSR I decided to pay a little closer attention to the most important commercials of the year.
Danny Devito as the red M&M
M&m’s definitely got lucky that they ran this specific ad this year. With Danny Devito, who plays Frank Reynolds in “it’s always sunny and Philadelphia”, and the Eagles playing in the Super Bowl this year it was definitely fitting. The message of the ad was that the red m&m found a lucky penny and made a wish to be turned into a human (Danny Devito) so people would not want to eat him. A strange approach, but funny nonetheless. I’ll give it a 5/10.
David Harbour and Tide hijack the Super Bowl
This was by far the most brilliant ad of this year’s Super Bowl. The meta ad suggested that no matter what ad was running during the Super Bowl if it had clean clothes, it had to betide ad. We saw them spoof several commercials popping up at random times throughout the night, We saw them hijack companies ads such as Old Spice, Budweiser, and Amazon, it was fantastic. 10/10.
Alexa Loses Her Voice
In what was the most cameo-filled commercial of the night Amazon advertised their new Echo, only this time Alexa has lost her voice. So, what do they do? They really on big time celebrities such as Cardi B, Gordon Ramsey, Rebel Wilson, and a strange appearance from Anothny Hopkins(Hannibal Lecter) to save them. Rather it was Cardi B cramming Bodack Yellow down people’s throat, Ramsey yelling at someone for not knowing how to make a grilled cheese, or Rebel Wilson killing a nice evening with friends, it was easy to see why this ad was a favorite for many. 7/10.
Rap Battle of the Century
Moutain Dew and Doritos collaborated for this super bowl ad to advertise Doritos new Blaze chips and Mountain Dew’s new Ice themed drink. We saw Game of Thrones star Peter Dinklage receive the help from Busta Rhymes to help perfect his Look at me verse for the battle, while Morgan Freeman gets the help from Missy Elliott to perform Get Ur Freak On. as a fan of hip-hop and Morgan Freeman I loved it. 8/10.
The Strange t-mobile ad
I enjoyed the message of this ad, it’s just that it doesn’t belong to a cellular company. I could’ve seen this ad being run by coke or something of that nature, but this really didn’t fir t-mobile. I like the message, just not the advertiser because it did nothing to promote what they do. 3/10.
Odell and Eli go Dirty dancing
Had it not have been for tide hijacking the night, this would’ve easily been my favorite ad of the night, and for most people, it was their favorite. Odell Beckham Jr. who is known for his great dancing skills and celebrations teams up with his quarterback, Eli Manning, to practice a celebration since the NFL has loosened up on their celebration policies. their celebration, you ask? the famous dance routine to Dirty Dancing. What makes this ad even better is that the awkward Eli Manning takes the role that has the most dance moves dance. This ad was fantastic 10/10.
Also, Tom Brady is now 0-3 when the New York Giants make an appearance at the Super Bowl.
Not one single franchise gets their fans as hype for an advertisement like Star Wars, and with the new Han Solo movie coming from the franchise this summer, of course, they had to drop a teaser during the Super Bowl. This ad wasn’t too revealing, all we really got was look at the characters basically because Star Wars wants you to mosy on over to their website/youtube channel to watch the full trailer. This one was just a teaser, but it reels you in. 4/10.
Now, the real one.
Nothing else to say here. Daryll Issacs hammered it home. 100/10.
We Get up
With me loving Kentucky Football nearly more than life itself, this was the one ad I was looking forward to the most, in fact, this was the number one thing I was looking forward to because my packers didn’t make the super bowl and I didn’t really have a team to pull for. Even though someone messed up and aired the first half of it a little bit too early I was still anxious to see the full thing. With Benny Snell basically starring the commercial with him looking like a total bad ass walking in the snow up to the camera and the obvious nod to the music city bowl with the #wegetup hashtag, it looks like the whole staff is on board the Benny Snell Heisman train. It wasn’t the best ad Kentucky football has run in the past, but it got me more than ready for football time in the bluegrass. SNELL YEAH! 26/10.