While I was not planning on doing a music post for a while, I struggled to find some good topics to write about. But one topic popped into my mind constantly. Kendrick Lamar is the most popular music figure in America right now. Not Drake, Not Taylor Swift but Kendrick Lamar. Many of you may wonder “Brent how can you say That? Drake and T-swift are on the radio all the time”, well, yeah of course they are, they have a commercial based talent. But, Kendrick Lamar has now reached a level of commercial success I thought we’d never see from him. Not because he’s not talented enough, I believe he’s the most talented artist right now, but he keeps it real and blunt. In 2018, it’s undeniable, everyone wants to hear from Kung Fu Kenny.
It was evident to me last Monday really, when he performed at the halftime show of the college football playoff (which was amazing), got asked to play the biggest role on the soundtrack of Marvel’s upcoming movie, Black Panther, and he has his own show coming out in a Nike collaboration on January 26th. It is literally insane; this dude is everywhere. Now, of course, they could have some negative effects like Ludacris and Kevin Hart did before him by being involved with anything imaginable possible which clearly took a hit on their popularity, but right now I’m loving it for Kendrick Lamar and I actually believe he will be immune to what happened to Ludacris and Kevin Hart. Because he doesn’t go “Hollywood” necessarily like they do, he stays true to himself and kind of stays out of the public eye unless he’s doing something with his music.
The timeline of his success is something to behold as well, Kendrick first burst on the scene with good kid m.A.A.d city in 2013, as he had commercial success with sounds like Swimming Pools, Don’t Kill My Vibe, Backstreet Freestyle, and Money Trees. He took a less commercial approach in To Pimp a Butterfly and even that was a hit, but when he teased DAMN. I never thought it’d have the success it has. I thought it’d be great, definitely not an all-timer though, but sure enough, it did and it has launched him into a stratosphere unlike any other. With the album spending 25 consecutive weeks in the top 10 and earning 30 million dollars in a calendar year, it’s obvious people love him. With the shoes, the multiple appearances on television, performances, movies wanting his music, successful tour, and the album it’s clear he’s setting the world on fire in 2018. I love that he is the biggest artist right now because his talent is unmatched. Kendrick Lamar is everywhere, and I love it.