They say you should write what you know. Â I know that on November 5th, 2017, I will be using my extra daylight saving time hour by purchasing Hearth & Hand items. Â H&H, the Magnolia Homes/Fixer Upper/Joanna Gaines brand for Target, has items available for preview, but wonâ€™t be available for purchase till this Sunday. Â The preview allows consumers to pre-game their strategy for the upcoming release date. How early should I begin my camp out in front of Target? Â Does the lady in line in front of me look like a fast sprinter? How aggressive do I want to be for a name card holder? Â In short, is the Hearth & Home brand worth the hassle?
Verdict: A Mild Disappointment
Not all the items available at Target are home runs. Â There are a few pieces that the world could live without. Â For example, Joanna Gaines may have overestimated Americaâ€™s love for goat-centric decorations. Â Also, the collection uses a consistent color-scheme of black and white stripes with hunter green accents. Â The overall effect is a Starbucks/Prison work release vibe. Regardless, the main concern with the Hearth & Hand experiment is that the brand would be too much exposure for the Gaines. Â Â With the news that this will be the last season of Fixer Upper, Iâ€™ll take whatever exposure I can get.
Verdict: A Guilty Pleasure
In reality, none of these items are necessary, but what is fascinating is how cute frivolous items can be. Â Wreaths that are 75% complete = delightful! House shaped cookie cutters = need. Â Â Malformed dinner plates = manufactured artistry! Â Â The collection even has a category called, â€œgiftables.â€ Â I wasnâ€™t aware that there was a word fancier than gifts and presents combined. (In theory, I believe that all things can be â€œgiftablesâ€) However you wrap it, each piece of Hearth & Hand has the potential to brighten someoneâ€™s day.
Verdict: Worth It
A fortune cookie once told me, â€œSometimes the anticipation of a big thing makes the actual thing seem small.â€ Â Overall, the anticipation of Hearth & Hand looks like it will be worth the wait. Â The collection promises to â€œadd some nostalgia to your childâ€™s playthingsâ€ with a vintage dollhouse. Â And even though I desperately want to hate on a toy that brings â€œnostalgiaâ€ to toddlers, the result is so sweet itâ€™s impossible to hate.
Along with the Starbucks/Prison Work Release vibe, H&H also continues with a simple house motif. Â The simplistic look, perfected by the Shakers, is clean. Â The minimalist construction of one square house with one triangle roof is calming. Â The clean lines remind me of when I used to draw one square house with one triangle roof. Â The house motif adds some nostalgia to remind me of my child playthings.
Oh I see what they did there.
Itâ€™s hard to properly judge these pieces before you can actually get your hands on them. Sometimes you need to feel the heft of a good giftable before you gauge if they were worth all the hype. Â If you need me, on Sunday morning, Iâ€™ll be doing just that.