In the world of college athletics, you don’t have to look far to find promotions that are intended to fill seats.
John Calipari has made it an annual tradition to give two students who attend the Blue/White Game free tuition for the spring semester. One student in the Rupp Arena stands this Thursday’s women’s basketball game against Virginia will receive spring tuition expenses from Matthew Mitchell. There’s a promotion on Western Kentucky’s campus that is not meant to put people in the stands.
WKU volleyball coach Travis Hudson will pay for a semester of tuition to a student who can help one of his former players. Shortly after finishing her All-American career at WKU, Alyssa Cavanaugh was diagnosed with leukemia. In order to win the battle, Cavanaugh needs a donor for a bone marrow transplant. A difficult task, Hudson took matters into his own hands.
“As I watched people walk in this building, I just had this overwhelming feeling in my heart that there’s 20,000 of those people walking around campus, and it’s so easy to find out if you’re a match. It’s so simple.
“If anybody on this campus — if any student on this campus who will take five minutes to register, and it comes back, and they happen to be the match for Alyssa Cavanaugh, their next semester of tuition on the Hill is on me,” Hudson told the College Heights Herald. “That sounds like a pretty good gig. I was a poor college student at one time.”
Hudson initially setup shop at four different sporting events across to sign up potential donors. Now he’s taking the search to the entire Western Kentucky campus. If they can’t find one on campus, he’s willing to take it across the country to ensure Cavanaugh finds a match.
Hudson’s heart-warming efforts to help a former player in their greatest hour of need are just one reason why we love sports.
If you’d like to help be a part of the solution, potential donors can begin the registration process with Be the Match here.