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What’s up with these billboards in Louisville?

A caller to today’s show brought up a very important question: what’s up with all the Chris and Jessica billboards around Louisville? Several billboards have been spotted around the city featuring cryptic messages from Jessica to Chris, leading to mass speculation online.

A gallery, from Reddit:

Has to be an ad campaign, right? A brilliant one at that, since we’re talking about it.

Who knows what product is being shilled — probably something for erectile dysfunction — but it’s safe to say that every guy named Chris in Louisville is now on high alert. (Chris Mack’s wife’s name is Christi, by the way. My mind went there, too.)

Article written by Mrs. Tyler Thompson

No, I will not make you a sandwich, but you can follow me on Twitter @MrsTylerKSR or email me.

16 responses to “What’s up with these billboards in Louisville?”

  1. C8TS

    It’s from WDRB. They are promoting their new business journalist @JessBardReports and @christopherotts

    1. J. Did

      Brilliant marketing campaign. Definitely providing the eager want.

    2. cheeseandbourbon
  2. C8TS
    1. Ridge Runner


    2. CombatMedic_98


    3. ClutchCargo

      And it makes no sense in any context I can think of.

    4. Bluebloodtoo

      Wow…talk about allusion.

    5. Bluebloodtoo

      Also interesting how similar allusion and illusion are in spelling and meaning.

  3. krautdog

    Louisville’s lame!

  4. runningunnin.454

    Mack has enough problems…looking at sub 0.500 conference record.

  5. Lori M

    It was talked about on the reddit page you linked.

  6. Bluebloodtoo

    The order of the statements could be useful. Does anyone know what order they are supposed to be read?

  7. jimmer

    This revelation makes it much ado about nothing.

  8. Kychopsticks

    Team chris.