Keeneland released its new commercial “Life’s Work,” showing the hard work that goes into the industry.
Keeneland’s appreciation for the hard work undertaken in our industry was the inspiration for our new television spot, “Life’s Work.” While so much of the advertising within the Thoroughbred industry focuses on the glory and glamour—the perfectly manicured pastures, gleaming horses and big wins—those inside the industry know it’s about more than those end results. This spot is an anthem to the Thoroughbred industry and the hard work of the people who devote their lives to the horse.
The commercial was released on Friday and will begin airing this weekend.
It will give you goosebumps. It might even make you tear up a little.
The spot was voiced by Keeneland’s former chairman of the board, Ted Bassett.
I will be playing this on repeat all of October.