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#3sForMax – Transylvania Basketball Fundraiser in Memory of Alum

3s For Max3

UK’s first scrimmage opponent this season, Transylvania University, is rallying behind the memory of a true Transy basketball fan who passed away on Monday, November 4th.

Max Gjerde, a 2009 graduate of TU, passed away on Monday morning after a three and a half year battle with cancer.  He had been diagnosed with alveolar rhabdomyosarcoma just shortly after graduation, right before he was to enter graduate school.  Gjerde was a huge fan of Transylvania basketball and could be seen in the front row of every game, dressed up along with the rest of his fraternity brothers. He had a ticket and was supposed to go to the UK/Transy game on Friday, but after recently being re-admitted to the hospital, Max was told that he would not be cleared to attend the event.


After Transylvania’s head coach found out about Max not being able to come to the game at Rupp Arena, Brian Lane and the Transy men’s basketball team called Gjerde via FaceTime, just two hours before tip.  Lane said in an interview with WKYT, “(Max) said you need to go down there and play hard and don’t be intimidated. Go Pios! They had set it up to where we could lift his spirits, but in reality, he did a lot more for us than we did for him.”  The hashtag #3sForMax was created before the game by Brian Conover, friend of Gjerde’s and Transylvania employee, to rally around Max during the UK/Transy contest.  The Pioneers dedicated all of their threes in that game (and now all season) to Max.


In the recent days since Gjerde’s passing, friends have created a charity fundraiser, continuing the theme of #3sForMax.  All proceeds will go to 3 Little Birds 4 Life, a charity that Gjerde had worked with and asked as his final wish for people to embrace the organization.  The fundraiser is a pledge drive, where people wanting to donate can pledge $0.05/$0.10 or more for every three point basket Transylvania’s men’s basketball team hits in the 2013-14 season.  If someone pledges $0.10 and Transy hits 200 threes, their donation at the end of the season will be $20.00.  With 45 pledges made in the first day, as of right now, each trey Transy makes raises $15.45 for charity.  The eight three-pointers that Transy hit against UK have already been included in the tally.  After the fundraiser launched on Thursday afternoon, Gjerde’s story has been told on as well as a piece on WKYT on Thursday evening.

To make a pledge and find out more about #3sForMax go to: 

Max’s Story on

Max’s Story on WKYT

@3sForMax on Twitter

Article written by Richmond Bramblet

6 responses to “#3sForMax – Transylvania Basketball Fundraiser in Memory of Alum”

  1. hamby

    I hope Transy just makes it rain and sets a school record. Thanks for the write up Richmond and spreading the word to the bigger KSR world

  2. Prayers and condolences

    What a good gesture, and thank you for sharing it here on KSR.

  3. Prayers!

    You would think with all the money we put into cancer research there would be a decline to this terrible disease, but its only tripled since the 1970s! What a brave and inspirational young man! To many are losing the battle with so much potential left in life. I lost my mother at the age of 41 to this dreadful disease so my thoughts and prayers go out to the Gjerde family and friends!!

  4. Conover

    Thanks for writing this up, Richmond. It has been incredible to see the outpouring of support for Max’s loved ones and this cause. I really hope to see a lot of people jump on the bandwagon!

  5. Platinum Unis

    I met Max a few times a couple of years ago. Was a friend of my wife’s. Really good guy. Glad to see Transy offer this tribute.

  6. Nathan

    I went to High School with Max, and ran many cross country races with him. Full of charisma, and wouldn’t meet two people that had a bad word to say about him. Thanks KSR for making this have higher publicity.