Earlier today it was announced that the UK football season ticket count is down 10 percent from this time last season. Jen Smith of the Lexington Herald-Leader reported that UK has sold around 28,000 season tickets, which is down from last July’s 32,000 total.
Drew Franklin touched on this earlier today on KSR, but I found some of the responses on Twitter to be fascinating. I agree with Drew, UK fans (if they can afford it) should be lining up to buy tickets. It’s a tough home schedule, but it features plenty of winnable games. UK will be returning 17 starters off a team that won seven games and should have won more. Terry Touchdown is an electric athlete that will be a capable quarterback and Benny Snell may be the best running back in Kentucky football history.
I’d buy tickets if I weren’t a media member, but some UK fans made some GREAT points on why they’re not buying tickets, and maybe Kentucky will do something about it.
Here are concerns from Kentucky fans:
Season ticket sales for UK Football no longer correlate to the product on the field. They make no economic sense and the consumer figured it out. Thought we established this 5 years ago, honestly. https://t.co/mku31F8pnD
— Wildcat Friend (@SAECATFAN) July 9, 2018
Elasticity of demand…have to find a price that will sell tickets.
— TruthSeeker (@TeamSC11) July 9, 2018
6-6…7-5 and losing Bowls
— New Party (@RDSUK) July 9, 2018
The stadium remodel did basically nothing for the average fan other than breakup tailgate parking and longtime seat locations. They are reaping what they sowed.
— IndependentVoter (@weneednewpeople) July 9, 2018
With the decline in CFB attendance across the board, the comments on this tweet are what universities need to take note of. If you want people to buy season tickets you have to keep it affordable. Everyone makes a bowl game these days so wins and losses are not as big a factor https://t.co/i7a1TD5WhE
— Lawrence Bisig (@Lawrence_Bisig) July 9, 2018
The administration basically slapped a lot of the “regular” people in the face in turn for the rich. Coupled w/ the program has seen a lot of tough losses, and close games w/ bad programs, rising prices.
— Greg Burress (@gburress) July 9, 2018
We’ve been hyped the last 2-3 years and we didn’t cover the receivers https://t.co/R7qKBDPQX9
— Mrs Basketball (@mrs_basketballj) July 9, 2018
You gotta win, simple as that. Beat Any top tier SEC team and let’s see if the fans will come out
— C Miller (@camillerjr66) July 9, 2018
Like I have said about basketball, they (UK) are pricing a lot of people out of the market. And the younger generations just aren’t as interested.
— Derek VanMeter (@dvanUK86) July 9, 2018
We had to get rid of ours. Still care just as much, but the cost got to be too much, especially if we had to miss a few games.
— Joey Ashby (@joeyashby81) July 9, 2018
You're a Kentucky fan. The September home slate is Central Michigan, Murray St., Mississippi St., South Carolina.
If UK beats Florida, fans will show for MSU. But how can you put up $1000 for a pair of decent seats for a team that had as frustrating a 7-5 season as you'll find? https://t.co/1ZzfsAw2Zy
— Nick Gray (@NGrayReporter) July 9, 2018
The three most attractive annual games are all on the road (FLA, LOU, TENN) and there’s still a question mark at QB. If they play well in September, the big crowds will come in October and November. https://t.co/9OQw5nMt4i
— John Wilmhoff (@JohnWilmhoff) July 9, 2018
I dropped my season tickets because they kept undercutting season ticket holder prices with one game specials or even the pocket pass. I was told by UK the season ticket holders “premium” is having the same seat every game. True, but loyalty has its limits too.
— Mike Barnhisel (@barnstorm22) July 9, 2018
UK must find a way to restore the tail-gate elements from before the parking / seating changes, and that might not be possible. If UK is mediocre + playing a boring style, people will still show up if there’s a social/party element. If not, a lot of folks will just watch on TV.
— Timothy Robbins (@TimRobbins44) July 9, 2018
Some Kentucky fans were a bit more optimistic:
Come on U.K. football fans!! Looking forward to exciting year? https://t.co/LGjOMxpFGh
— Laman Stark (@topcoppop) July 9, 2018
This ? season will be very important… I Believe! Go Cats!!
— Donnie edwards (@DonnieDeotterck) July 9, 2018
The replies to this bring me down a bit. There are at least seven 2019 NFL draft picks on this roster. Something not seen in 40yrs. The SEC swing games UK must win are at home (Miss St, Vandy, SC). Not buying the financial arguments either… https://t.co/mZdkbwPsUB
— Stephen Wilson (@Swil37) July 9, 2018
Very concerning but start 3-0 and they will come out strong for Mississippi st and South Carolina https://t.co/DmjKkcPADk
— Jason Smith (@jsmith528) July 9, 2018
You know one thing that I know would help? Sell beer. Many fans brought up the fact that watching at home is more convenient, and that will be true for some regardless of available concessions and drinks, but when you’re asking for such a financial commitment from fans you may as well cater to their food and beverage needs.