Given last season’s success and this year’s favorable schedule, you would think Kentucky football season ticket sales would be up from previous years; sadly, the numbers suggest otherwise.
According to Joe Mussatto, as of Monday, UK had sold only 32,885 season tickets, well behind their goal of 40,000. Last year, UK sold 33,658 season tickets, but the program hasn’t eclipsed the 40,000 mark since the 2013 season, Stoops’ first in Lexington. During the Rich Brooks era, UK sold on average 45,000 season tickets each year.
What the heck happened? Some will frame poor ticket sales as a reflection of fan interest, but it’s likely part of the bigger trend of fans choosing to stay home to watch games instead of going to the game itself. As we’ve seen in both football and basketball in recent years, more and more fans are staying home to watch from the comforts of their own couch in lieu of making the trek to see the game in person. It’s a sad trend, but honestly, between HDTV, your own snacks, your own beer, and the ability to check social media and pause for potty breaks, it’s a very, very real — and understandable — one.
With 30 days until the home opener vs. Eastern Kentucky, there’s still time for sales to pick up. Remember, when DeWayne Peevy hosted KSR last month, he announced UK’s Yahtzee season ticket campaign. Should season ticket sales surpass the 40,000 mark, at each home game, one section of Kroger Field will get to play Yahtzee for two free 2018 season tickets. That’s pretty awesome; however, if sales continue at this rate, it may be out of reach.