After a disappointing student turnout for Kentucky’s first two home games of the regular season, everyone is trying to understand how student tickets transformed from a commodity worth camping out overnight for, into an abandoned afterthought.
A topic everyone has an opinion on, students cite a variety of reasons (a.k.a. excuses). Â One that makes the most sense for the rapid decline in attendance is the change in price. Â Over the summer, UK doubled the price from $5 to $10, the first price increase since the late 90’s. Â Why did they make the sudden change?
â€œWe want to make sure that when our students, when they make the decision to buy, that it is an intentional decision,â€ Guy Ramsey, the Director of Strategic Communication for UK Athletics told Jerry Tipton. â€œThat theyâ€™re going to plan to come to the games.â€
UK’s logic is that if students pay more for tickets, they won’t purchase them, then decide to change plans on gameday. Â Is it correct logic? Â That’s for you to debate in the comment section.