After a disappointing student turnout for Kentucky’s first two home games of the regular season, everyone is trying to understand how student tickets transformed from a commodity worth camping out overnight for, into an abandoned afterthought.
A topic everyone has an opinion on, students cite a variety of reasons (a.k.a. excuses). One that makes the most sense for the rapid decline in attendance is the change in price. Over the summer, UK doubled the price from $5 to $10, the first price increase since the late 90’s. Why did they make the sudden change?
“We want to make sure that when our students, when they make the decision to buy, that it is an intentional decision,” Guy Ramsey, the Director of Strategic Communication for UK Athletics told Jerry Tipton. “That they’re going to plan to come to the games.”
UK’s logic is that if students pay more for tickets, they won’t purchase them, then decide to change plans on gameday. Is it correct logic? That’s for you to debate in the comment section.