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Dewayne Peevy is feeling the heat


peevy

Late last night, UK’s associate athletics director for media relations DeWayne Peevy tweeted, “Gotta love UK. Never a dull moment.” That’s for sure. On a Monday night at 11:30 PM, Kentucky’s media relations department and the Kentucky Kernel were the hot topic all over the internet.

Peevy is caught in a national media storm after he pulled the Kentucky Kernel’s Aaron Smith from today’s basketball media opportunity for contacting two Kentucky basketball players. Smith found the phone numbers of Kentucky’s two new walk-ons, Sam Malone and Brian Long, in the student directory and called the boys up to confirm what Anthony Davis had tweeted the night before – that they had joined the basketball team. The Kernel reporter asked Malone and Long if they were part of the team and if they would be willing to do an interview. Both players confirmed their spots on the team but declined any further questions. When word got back to Peevy that Aaron Smith called the players without going through the university, Peevy punished the student reporter by revoking his invitation to today’s player interviews.

The “punishment” by Peevy has media all over the country up in arms. The story is on websites like Sports Illustrated, The Huffington Post, and The Big Lead. The hashtag #FreeKernel is very popular on Twitter and a lot of national journalists are weighing in on the fun. SI.com’s Andy Staples even used it to take a jab at the football team by saying, “Until Kentucky agrees to #FreeKernel, I think I’ll revoke SI coverage of their mediocre football team.” Really? Why pick on the football team? And just now, a writer from the New York Post tweeted, “Hey, @uksidpeevy, I hope you plan on staying in college. Those tactics don’t fly at all in the bigs.” This is Kentucky. We are the bigs.

While I can understand why the Kernel is upset with how this was handled, the fact of the matter is the reporter broke the rules and DeWayne Peevy calls the shots. And it’s not like Peevy revoked the newspapers’ credentials. Today’s media opportunity is only available to a handful of media members for their season previews. The Kernel hasn’t attended this event in the past, and Peevy was allowing the reporter to attend this year because a spot was available and he was rewarding Aaron for the great job he has done at the Kernel.

And now the Kernel is arguing that it’s okay for its reporters to call student athletes because the newspapers’ reporters are students also. Give me a break. If it worked like that, what would keep student reporters from calling Terrence Jones up at midnight after a loss? That’s not how it works. These are student-athletes and their privacy should be respected.

On the other hand, it probably would’ve been better to just pull the kid aside and tell him not to do it again. But a message also needed to be sent that reporters can’t just go around looking up a player’s phone number and calling he/she whenever to get quotes. All reporters, journalist, bloggers, etc. go through UK media relations to request interviews. That’s how it is; that’s how it has always been. Unfortunately, this has blown up and things will be awkward between DeWayne and Aaron at the hot dog table in the media room this season. Smith’s stock has risen over the past 24 hours, while Peevy’s has plummeted – when it really should’ve been handled in private and swept under the rug.

I don’t mean to come off like I’m completely defending UK for doing this, either. That’s not the case. I just don’t understand why everyone in the country is making such a big deal out of it. Once again, Kentucky is the bad guy. We wouldn’t be talking about this if it came out of North Carolina.

#FreePeevy #FreeKernel #LetsMoveOn

Article written by Drew Franklin

I can recite every line from Forrest Gump, blindfolded. Follow me on Twitter: @DrewFranklinKSR

52 responses to “Dewayne Peevy is feeling the heat”

  1. Ky76

    whoever leaked the information that smith was revoked…needs slapped.

  2. Computer Blue

    I think it was a completely appropriate way to handle it for a student or any other media member.

  3. stxcat

    The actions of the Kernel and its reporter are just an example of the media’s overall attitude, that they don’t have to “respect” the rules!!! It happens in sports and in any other news worthy event. They don’t care how they effect peoples lives as long as they get the story out.

    I remember when reporters of respectable news papers laughed at the work of the National Inquirer, now aren’t they all like it!

    Thayt’s just my opinion!

  4. Cant wait for 8

    #FreeEnes

  5. Andy

    SI is a joke. Their “story” on Ohio State football was a total hack job that has been proven false on over 90% of their claims. Does anyone ever expect to hear the authors of these stories retract their statements after they are proven false??? The media has completely over valued their selves. I say good for Peevy for putting this numbnuts in his place. I wish more universities would start standing up to the hacks that are in journalism these days.

  6. Carl

    The kid did something outside the rules and is being rightly punished by the system while being lauded by the mainstream sports media. Hmmmmm…and they wonder why there is so much cheating in college athletics. I think we should give it a name: “Jim Tressel Syndrome”.

  7. nybrasky

    The worst part about this is that all these national outlets are passing around the Herald-Leader link to this story which will probably give the H-L website its best pageviews in years. Their unique visitors and other metrics will receive a boost and in return they’ll justify keeping the crap like Tipton around.

    #FreeKernel #StopHeraldLeader

  8. Lex07

    Good for Peavey. And what heat? It’s just the internet media– a bunch of wankers.

  9. Beatle Bum

    I get a kick out of Drew Deener. He always tells the UK stories that make UL fans feel better about themselves. Such insecurity among the Card ranks. This story was highlighted this morning by Drew. HE WAS OUTRAGED.

    That said, getting access is a privilege, not a right. Abide by the rules and be treated kindly. Disregard the process and wait your turn.

  10. Don

    Thanks Aaron, ya jackass!

  11. C-murder

    Seth Davis retweeted it. Seth Davis is a douchebag

  12. Holden McGroin

    Completely appropriate, considering everything UK does is under a microscope. You Go Peeve!
    flockem.

  13. Carolina Blue is past tense for CAROLINA BLOWS

    A simple statement would clear all of this up. “We at the University of Kentucky know that the NCAA and a few in the media are willing to fabricate information in the attempt to cause harm. Therefore, we have rules that are in place to protect the greatest institution and coach in the land. These measures are needed and clear to all of those that would like to do stories on our athletics at the University of Kentucky. If you don’t like said rules, then cover the team in red to the west–you know, the one with the coach that paid players and the other that knocked up a lady (term used loosely–no pun intended). All requests and responses should be direct to UofKcomplaints@kissourarse.com

  14. PatPattersonISwalkingthruthatdoor

    Are they raising the banner at Big Blue Madness? Anyone know for sure? Or is it already up there?

  15. HarryCatFan

    UK has to be the bad guy, it’s like a parent and a child. UK has to do what’s right even if it hurts feeling or makes people mad. I can totally understand why they did what they had to do. Go UK and Go CATS…

  16. Holden McGroin

    13. i like it!

  17. Beatle Bum

    SI should hire the kid. Beyond that, this probably is not good for his resume. Think local papers want to know that a reporter cannot play by the simple rules set forth by the SID at the school he/she is covering? Smith could have simply called Peevy and asked if the story to the public about the two walk-ons was correct, simply wanting a second source before reporting what has already been put forth. He then gets his confirmation and moves on. BUT, it appears he was hoping that the two walk-ons would tell him more for a scoop. Risk all, lose all.

  18. SagaciousMind03

    There are rules and if they are broken, then Peevey has to do whats best. Players are available at media functions, they shouldnt have their private numbers called unless they say hey, here’s my number, call me sometime for an interview. And of course big heads across the country have something negative say. Always gotta have UK in their mouths. They need to focus on the multiple football teams in big trouble instead of media at UK. Shows their nerd side. UK does need to give an official statement of why this happened and the fact that the Kernel is not banned from future events, just this one for breaking the rules.

  19. halfcourtshots

    Peevy is completely right in this situation. The paper broke the rule. Just another example of how media will automatically defend each other without having a clue what is going on.

  20. Sean

    Really don’t see what the big deal is. We have these media idiots talking about first amendment rights when no one is stopping them from saying what they want to say. All that has been done is Peevy made sure that with great privilege comes responsibility. I completely agree with Peevy’s decision.
    We’d all love to be able to interview the players on a regular basis, but we don’t have permission. This ky kernel dude screwed himself over; no one else did it to him. As is in too many professions, the sports media WAYYYY over-values their role in sports today…kinda like a ref like Ed Hochuli. That guy tries to get as much NFL air time as possible; too bad no one watches the game to see him.

  21. It's a Celebration

    Peevy did the right thing. There are rules that need to be followed. That douche knowingly broke them and gave a lame excuse why he could contact the players. UK needs to do more revoking imo and send a message to the media that you can’t do whatever you want. Those that take up for this rule breaking turd are only showing their ignorance and lack of ethics. Not that anyone in the media has ethics anymore anyway.

  22. Sean

    Really don’t see what the big deal is. We have these media idiots talking about first amendment rights when no one is stopping them from saying what they want to say. All that has been done is Peevy made sure that with great privilege comes responsibility. I completely agree with Peevy’s decision.
    We’d all love to be able to interview the players on a regular basis, but we don’t have permission. This ky kernel dude screwed himself over; no one else did it to him. As is the case in many professions, the sports media WAYYYY over-values their role in society…kinda like the NFL ref Ed Hochuli. That guy tries to get as much NFL air time as possible; too bad no one watches the game to see him.

  23. Inside Your Mind

    Peevy did the right thing. There are rules that need to be followed. That douche knowingly broke them and gave a lame excuse why he could contact the players. UK needs to do more revoking imo and send a message to the media that you can’t do whatever you want. Those that take up for this rule breaking turd are only showing their ignorance and lack of ethics. Not that anyone in the media has ethics anymore anyway.

  24. SexnNursinHomes

    Tipturd gets free reign to run UK’s name through the mud and yet the guy from the Kernal gets the raw deal for following up on a scoop that is nothing but positive news??? that’s bull.

  25. Pete Thamel

    In the bigs we don’t actually make phone calls for UK stories. We just make stuff up.

  26. UKGoBigBlue

    Slow news day across the country. This is just a metaphor for all the BS that’s going on in this country; screw up, and the entire internet – Facebook- twitter worlds think they have to voice their opinion. The majority of people in this country are beyond stupid, who cares what you think. The Kernel screwed up, they know better & they did it anyway, you got busted, so take your lumps. Anthony Davis said shut up.

  27. FreePeevey

    The kernel is just a liberal hack job anyway

  28. pji

    Did Matt Jones clear it with the university every time he called up PPatt or any of his other player sources??? Doubtful. Quit acting like the Kernel committed a cardinal sin of journalism. They shouldn’t have broken the rules, but they shouldn’t be demonized either. As for Peevy, I get the rule and why it is in place, but it isn’t like Pete Thamel was calling. Both sides could have handled this better. Let’s move on.

  29. kyrobman

    I say good for Peevy he has to set an example besides its only one instance the kid can’t attend, at least its not “all” of them.

  30. PR flak

    The point that’s being missed is that Aaron’s actions weren’t fair to Malone and Long. He put them in a tough position. Luckily they apparently had gotten the media 101 briefing.

  31. gross

    the kernal released the info. lets just have a pity party for them. media gets away with to much anyway, follow the rules.

  32. wildcatfan

    Mr. Peevey is the manger. The reporters are the workforce. Mr. Peevey set the rules. The reporter knowingly broke the rules. The punishment was just. Case closed.

  33. JackB

    Smith needs to claim his shield and stick with it. Is he a mere student? Then he isn’t invited to the media day. Is he a member of the media? Then he can’t claim it is ok to call another student for the purpose of an interview by claiming to be a “mere student” and UK has a right to enforce its policy.

    Once Smith decides what hat he is wearing in this fight, then we can pick sides. Bad news is, he loses either way.

  34. butlerdelt

    Not really defending the Kernel but from my understanding, the reporter didn’t break any rules. According to Peevy, there is an understanding among the media that player contact goes through UK Athletics (the SID, specifically). Thus, what the reporter did was break protocol. There is, in my opinion, a big difference between the two. Peevy comes across as an a$$, which isn likely not what he intended. Better way of handling this would have been to privately chastise the reporter and codify the rules of contact between media and athletes.

  35. BillDozer

    I applaud Peevy for sticking to his rules. This kid has been around a few years…he should know them.

    Besides all he lost was one freaking interview. The KY Kernel, nationwide news people and the Kernel writer need to accept that this is fair and quit bitching.

  36. halfcourtshots

    #34- I believe it is in the UK media guide that you have to go through the university to talk to players.

  37. Buckets

    “Until Kentucky agrees to #FreeKernel, I think I’ll revoke SI coverage of their mediocre football team.”

    I’m sorry but that’s actually kinda funny. Lets be realistic. Kentucky has won 6, 7, 7, 8 and 8 games the last five years. It’s not like he’s lying when he says the team is mediocre. But hey, we are on the #rise! Great freshman class this year and next year’s will be the best in recent memory. Now let’s get out there and win 8, 9 and 10 games! And beat UT, damnit!!!

  38. DumbWordpress

    Once I comment, I can’t go back to the comment thread except to the same point of my last comment. Refresh does nothing.

    What up with that, geek squad?

  39. tom

    Support DeWayne 100% on this one.

  40. Wakecat

    Peevy is the problem. Like Drew said, this would have been better handled by simply telling the student-journalist, “Don’t do it again,” privately. Peevy is also the one who’s smart a** e-mail responses to the NCAA got the whole pissing match started about Calipari’s 500th win. Matt put up all the correspondence back and forth between UK and the NCAA. Peevy fired off a smart-a** e-mail with a lot of sarcasm which you could tell the NCAA rep. did not take kindly. If Peevy would have acted like a professional in that situation, we would not have heard anything about it. If Peevy would have used common sense in this situation, we would not have heard anything about this.

  41. Ooops

    Definitely should have taken the guy aside and told him that he HAS to go through the office just like everyone else.

  42. Insensitive

    AGreed. I love the basketball, but some of the folks in UK Information and Marketing roles are extremely difficult to deal with. Huge egos and they like to showcase it. Just saying from firsthand experience as well.

  43. justin

    i agree with everything in this blog post, except the very last sentence. although i believe UK gets singled out in the national media, crying foul as if we are the ONLY ones is not only narcissistic, but also weakens your overall argument. it’s simply not the case.

  44. Computer Blue

    Didn’t Jurich threaten a Louisville radio station with revoking their credentials completely because Matt Jones’ show was negative towards the Cards?

  45. ukaltheway

    I agree with 42 and 43.

  46. TreyDay

    Look what ya did, you little jerk!

  47. Your Mom

    Learn ETHICS media members

    I don’t care if your a dinosaur or a premature drip, LEARN ETHICS.

    Unfortunately the undeveloped, undisciplined, and impulse controlled have caused the world to no longer “give” respect. It must be earned.

    You earn it in journalism and reporting with ETHICS and respect for the people.

    The news is not about you. It’s about people and events. Awaken to this foundation that always has existed and show your worth in a world which sometimes strays from the path of respect.

  48. ukloveme

    Everyone keeps saying “PEEVY should have taken the student aside and talked to him privately” HE DID!!! The Kernel is the one who called the Herald Leader and blew the story up! I can’t believe how many of you want to accept unprofessional journalism! The student was WRONG! Peevy has a job to do and that is to protect the student athletes.

  49. Yabba Do

    This guy badmouthed our football team, where is the pride? Most other SEC fan bases would be ready to whip this guys ass over it.

  50. Yabba Do

    Any other SEC fan base would stomp this SI guy out. Some of you need to grow a pair and stand up for your school.

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