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See what a little begging (and $25 million) can do for you?


Since I most likley won’t ever be in the position to have people offering me millions of dollars just for not much more than using my image, the endorsement business has always intrigued me.  That’s why I found this email to be so entertaining.  Below is an internal Reebok email that went out prior to John Wall’s visit on Friday.  It features Reebok President Uli Becker, as well as two other executives, decked out in Wizards gear and urging their employees to show their “support and desire” to have Johnny John sign with the company:




The email was followed by a bio of Wall and the following piece of Johnny John branding (and the picture at the top of the post):


Go Cats.  Go Reebok.

Article written by Thomas Beisner

15 responses to “See what a little begging (and $25 million) can do for you?”

  1. DaviessCounty CatFan

    Very interesting to see how Reebok wooed John Wall. Nice find Beez.

  2. macon_volfan

    Glad to see Wayne Chism involved in the marketing process.

  3. SexnNursinHomes

    1- WWW paid Reebok to sign Wall, only to have Wall planted as a spy for Nike. Makes total sense to me.

  4. SexnNursinHomes

    2- You mean Wayne Gism? hahaha

  5. DaviessCounty CatFan

    2.) Macon there will be plenty more UT players getting posterized by UK players in the future. Glad our guys can help. he-he

  6. hooperstar54

    reebok+wizards colors=not an attractive shoe to me, but maybe they can come up with something, its john wall…so itll have to b badass

  7. macon_volfan

    #5-that’s a weak posterization ….he’s watching him lay it in.

  8. echo 1

    7 – That is because he was in complete and total awe. He just couldn’t move from the awesomeness of Wall.

  9. BPsycho

    He didn’t get posterized… he got televised. He saw Wall running toward him and just had to stop and watch…

  10. DaviessCounty CatFan

    8.) Naah, He thought he was moving….The UT pregame ritual left him a little “spacey”.

  11. DaviessCounty CatFan

    The BCS told the NYTimes that there will be NO 2004 Champion. That is punishing Oklahoma and Auburn as well IMO.

  12. orangemakesmepUKe

    Nice, i’ll have a reason to buy some 11’s.

    In other news an espn dude named Howard Bryant, on the Rome show today speaking on the USC situation, mentions two (2) coaches when explaining why he thinks Pete Carroll knew of the infractions. He mentioned Carroll and then he said “Calipari”… That was the only non USC thing he said.

    WTF, lol?

    Haters gonna Hate!

  13. DaviessCounty CatFan

    12.) I saw that.

  14. nassau65

    25mil. can’t see that hurting recruiting.

  15. flipisatrip

    shoes are kinda nice, wonder if they are his?