You’re big kids, so we’re not going to tell you what to do, but I will say some members of Big Blue Nation should calm down with their complaints to UPS over the commercial. Yes, I know we said we’re #TeamFedEx yesterday, but it’s one thing to joke around about the commercial and another thing to flood the company with e-mails. For example, go read the comments on this UPS blog; they’re very embarrassing to UK’s fanbase.
Like this one:
Very poor planning in your marketing. I read your comments, others comments, and story all the way through, but if you knew anything about KY Basketball you would not have run this ad even with running it by the University. I see a decline in your KY business in the next 4 weeks at least. Hope it was worth it. KY FANS NEVER FORGET!!!!
Or this one:
I cannot imagine why UPS would think this commercial in anyway speaks to logistics! “Logic” would dictate that you have just alienated millions of Big Blue Nation fans! Your analysis, albeit from a so called UK fan point of view does not make this horrible commercial palatable! I shipped a package from Lexington today and specifically used FedEx because of this commercial ….logistics….I think not!! GO BIG BLUE!
I understand the game from 1992 still stings a lot of UK fans, but those fans should also understand it’s just a commercial and that game is the best NCAA tournament game ever. UPS isn’t “anti-Kentucky” and it’s absolutely ridiculous to think that.
Some commenters even suggest using other buzzer-beaters like Tyus Edney or Bryce Drew. What good would that do? For one, the commercial isn’t about the shot, it’s about the pass. And, why would it be ok to show another team losing but it’s a crime to show UK losing?
Yeah, the shot sucked. I get it. If you choose to boycott UPS and use FedEx, fire on it, it’s your shipment. But why don’t we just enjoy what’s on the floor today and quit barking up UPS’s tree.
We have a banner to worry about.