Here is one of Kentucky football’s many #WeAreUK billboards that can be found all over Lexington and in parts of Louisville. It says, “Never lose faith and always support the #BBN.”
That’s not exactly what you want to see on a billboard promoting your football program. “Never lose faith” is one notch above “This is going to be ugly but come out and watch anyway.”
But if you look closely, you’ll see the quote originally came from Randall Cobb, which makes it a little easier to accept. It was a great message when Cobb tweeted it; I just don’t think it’s worthy of a billboard.
“Never lose faith” sounds like #BBN is already giving up.