If you thought the Watch ESPN app commercial with Christian Watford’s buzzer beater was bad, wait ’til you see what UPS is airing during March Madness. The United Parcel Service’s new ad uses Christian Laettner’s shot from 1992 to glorify logistics. It slows down the play, zooms in, removes Kentucky’s defense (not that it was there anyway), rewinds, and then shows the ball going through through the net as the crowd erupts.
UPS calls it “the logistics of a game-winning shot.”
See for yourself…
I prefer the “That’s Logistics” jingle.
When our team loses, they make commercials about it.
We are UK.